NRI marketing fro Real estate project

1. NRI Marketing Overview
by Arun Dubey

3. Macroeconomic Factors

4. Why Money from International
Markets?
•India growth story makes a compelling pitch for foreign investors
•Foreign Remittances and NRI affluence is increasing
•Indian government is more open to foreign fund
•Developers are becoming more and more corporatized
•Sector is getting more transparent
•Possibilities of regulation by government body

5. Reaching out to NRIs

6. International Marketing Channels

7. Right Channel Partners
Bring in
•Local expertise
•Local relationships
•Knowledge
•Experience of market
•Brand building
•Penetration
•Connectivity

8. Digital Asset Optimization

9. Search Engine Optimization
•90% of foreign buyers search
online before contacting the
company/agent
•Making your presence felt in all
search sites is very important
•Using Google Adwords to
target the right audience

10. Major Players in Brokerage Industry
Building Channels is the KEY

11. Listing Penetration
Increases penetration

12. Social Media Marketing

13. Building Referrals
• Zero cost of marketing
• Power of networking
• Build relations
• Get access to local Indian associations
• Get access to local religious bodies and trusts
• Work with private wealth managers of various banks
• Provide property management, rental, leasing
solutions to attract NRI by tying up with experts of the
respective field

14. Thank You!