The document discusses effective advertising campaigns and print ads from various companies. It provides examples of Nike's simple "Just Do It" slogan and use of real athletes, America's Milk Processor's "Got Milk?" two-word slogan and milk moustache imagery, Dove's use of real women instead of models to challenge beauty standards, Apple's minimalist iPod ads focusing on the product, and Chupa Chup's humorous sugar-free ad that clearly conveys its message through simplicity.

1. Photoshop Advertising
Effective Campaigns & Print Ads

2. Nike’s “Just Do It”
• Simple 3 word slogan
• Used real athletes
• Short sentences on the ad
• (people are more likely to
read the ad)
• T-shirts were created
• (guerilla marketing)

3. More examples

4. America’s Milk Processors’ “Got
Milk?”
• Simple 2 word
slogan
• Signature milk
moustache
• Used to get people
to drink more milk
• Included all the
benefits of milk at
the bottom
• Small writing so it’s
not as intimidating to
the reader

5. More examples

6. Dove’s Beauty Campaign
• Something unique - featured real women, not
models
• Challenged other ads
• Quickly got the point across
• Simple
colours
• Brought the
issue of
society’s
warped sense
of beauty to
the forefront

7. More examples

8. Apple’s iPod Campaign
• Simple, effective colour use
• You’re focusing on the iPod, not the person
holding it
• Quickly gets the message across
• Easy to read
• You don’t even
need to see the
logo to know
it’s Apple

9. More examples

10. Chupa Chup Sugar Free Ad
• Funny
• Easily gets the
massage across
• Simple
• You still have
an idea of what
the ad is about