2. Leisfita is an online jewelry store. We all have
great childhood memory of leisfitawala at late
afternoon. The great thing about the leisfitawala
was they used to come right at the door with new
fashion jewelry and cosmetics. That is the reason
Leisfita came up with this name, because
leisfita.com provide jewelry home delivery
anywhere in Bangladesh. Founder Tanzia Nasrin
was fortunate to grow up in the beautiful world of
Jewelry. She is so proud to share her favorite
brands and collections sourced from every corner
of the globe on LeisFita.com.
3. To promote the highest standards of ethical,
professional and business practice for the online
Jewelry Industry
To provide value-added products and services to its
customers.
To contribute to the community through enforcing the
communications with customers.
4. Leisfita’s vision is to see leisfita.com number one online
jewelry store in South Asia and create at least 200 job
positions for women in Bangladesh by 2016.
Recognized and respected as an organization for
excellence and trusted leadership of the online Jewelry
Industry.
Build a harmonious corporation both internally and
externally
5. Short Term
Leisfita’s next 6 months short time goal is creating more
user friendly website interface for beginner internet users.
Long Term
Increasing visitors by 20% every year for next 2 years
which will impact on sales. Creating earning opportunity
for women in villages by making they sole distributor by
2016. In Alexa website shows that Lisfita’s rank in
Bangladesh is 23,120
(www.alexa.com/siteinfo/leisfita.com). Leisfita’s next
target is become in top 100 in rank in Bangladesh.
6. Leisfita’s logos combination of lace in
peoples heart.
Represents: Feminism, Innocence, Youth and
Beauty.
7. Leisfita’s slogan is
“where jewelry matters…”.
The reason behind choosing this slogan is, most of
the e-commerce website provides various type of
products in same platform. LeisFita decided to stick
to one specific products range which is only jewelry
so that visitors have clear idea what is the website
they are visiting.
8. In 2012 Leisfita’s expected sell volume was BDT 10, 00,000 per year. But
they couldn’t meet up that target. In 2013their sale volume was BDT 8,
30,073.
Leisfita has paid BDT 84,000 for advertisement where BDT 64000 spent on
social media. Where their expected sale 3% should come from face book
subscriber but they got only 1.75%.
Jan-
Mar
Apr-
Jun
Jul-
Sep
Oct-
Dec
Quatery Sale Volume 2013 BDT 268,58 BDT 420,65 BDT 716,78 BDT 830,07
Expected BDT 300,00 BDT 500,00 BDT 600,00 BDT 1,000,
BDT 0.00
BDT 200,000.00
BDT 400,000.00
BDT 600,000.00
BDT 800,000.00
BDT 1,000,000.00
BDT 1,200,000.00
AxisTitle
Monthly Sales Volume 2013
9. According to LeisFita it is impossible to target entire
market because of time, cost and effort restriction. So
LeisFita has definable segment – which is “women who
are financially independent and has 500-3000 taka
disposable income for buying fashion products from
online.
Leisfita segments are various ways like:
16. 65%
12%
7%
5%
4%
2% 2% 1%
1%1%
Daily Website Visitors
Bangladesh Netherlands United States United Kingdom India
Canada Australia Brazil Indonesia Italy
17.
18.
19.
20. Product & Their Price range:
Leisfita has collected jewelry from China, Korea &
Thailand manufacturer. As they do not have unique
designed product so they always seek for latest fashion
trends jewelry which are not available in local market
yet. Following items are major selling product.
21. 1.Finger ring range: BDT 250 - 600.
2.Ear rings: BDT 250–500
3.Necklace range: BDT 500–2000
4. Bracelets range: BDT 350 -600+
5.Women Watches range: BDT 800-1500+
6.Hand Bags range :BDT 700-1500
Promotion:
Leisfita always follow the direct discount to increase the
visitor on the site. so here is the following promotion offer
they follow:
