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1. YOUR HEALTHCARE
OFFICE SOLUTION
Investor Opportunity

2. Our mission is to become the recognized leader in its target
market for providing healthcare and service tailored to each
patient’s individual needs and expectations in Rochester, NY.
OUR BIG
IDEA
2

3. INDUSTRY OUTLOOK
* According to a Survey
3
64.4%
Average US
Population Who Visit
their GP Regularly*
$124B
Healthcare
Spending
40-60%
Average Profit
Margin
$175,000
Average Annual
Revenue per Doctor
3%
Market Growth Per
Year
Success

4. THE MARKET
*Based on 1st year projections
4
CUSTOMER SEGMENTATION
22% 45% 38% 10% 8%
Pediatrics General Cosmetic Procedures Orthodontics Emergency
Services YR 1 GROWTH YR 2 YR 3
Pediatrics $230,880 10% $253,968 $279,364
General $506,160 8% $546,652 $601,317
Cosmetic Procedures $44,400 10% $48,840 $53,724
Orthodontics $115,440 7% $123,520 $132,166
Emergency $35,520 5% $37,296 $39,160
TOTAL $888,000* $70000 $1,010,276 $1,105,731

5. OUR SERVICES
5
Mon - Fri: 6:00AM to 9:00PM
Sat: 8:00AM-7:00PM
Extended
Office Hours
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adipiscing elit. Etiam aliquet eu mi quis
lacinia. Ut fermentum a magna ut
eleifend.
Pediatric and Family
Medical Services
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adipiscing elit. Etiam aliquet eu mi quis
lacinia. Ut fermentum a magna ut
eleifend.
In-house
Specialist
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adipiscing elit. Etiam aliquet eu mi quis
lacinia. Ut fermentum a magna ut
eleifend.
Call-in GP
Consultation Available
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adipiscing elit. Etiam aliquet eu mi quis
lacinia. Ut fermentum a magna ut
eleifend.
Surplus Medical
Supplies

6. REVENUE MODEL
6
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adipiscing elit.
• Etiam aliquet eu mi quis lacinia. Ut
fermentum a magna ut eleifend.
• Integer convallis suscipit ante eu varius.
General Check Ups
• Lorem ipsum dolor sit amet, consectetur
adipiscing elit.
• Etiam aliquet eu mi quis lacinia. Ut
fermentum a magna ut eleifend.
• Integer convallis suscipit ante eu varius.
Biological Analysis
• Lorem ipsum dolor sit amet, consectetur
adipiscing elit.
• Etiam aliquet eu mi quis lacinia. Ut
fermentum a magna ut eleifend.
• Integer convallis suscipit ante eu varius.
Cosmetic Procedures

7. SALES FORECAST
7
3 YEAR SALES FORECAST
3 YEAR SALES SUMMARY YR1 YR2 YR3
TOTAL SALES $888,000 $1,065,600 $1,278,720
TOTAL COGS $634,824 $666,565 $699,893
NET PROFIT $253,176 $549,600 $578.827
$888,000
$1,065,600
$1,278,720
$634,824 $666,565 $699,893
$253,176
$399,035
$578,827
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
YR1 YR2 YR3
TOTAL SALES TOTAL COGS NET PROFIT
Annual Sales & Gross Profit

8. KEY TIMELINE GOALS
8
SECOND QUARTER MILESTONES
MILESTONE
Short Description
Q1 20YY
01
MILESTONE
Short Description
Q1 20YY
02
MILESTONE
Short Description
Q1 20YY
03
MILESTONE
Short Description
Q3 20YY
05
May
W1 W2 W3 W4
June
W1 W2 W3 W4
July
W1 W2 W3 W4
August
W1 W2 W3 W4
TODAY
Short Description
Q1 20YY

9. 9
Co-Owner / Specialist
Mirjam Nilsson
Co-Owner / Marketing
Jens Martensson
Surgeon
August Berggren
Sales
Ian Karlsson
CFO
Victoria Nilsson
THE TEAM

10. BUSINESS RATIOS DURING THE PAST 3 YEARS
10
BUSINESS RATIOS
FINANCIAL RATIOS YR1 YR2 YR3
PROFIT MARGIN 12.07% 14.95% 17.66%
ASSETS TO LIABILITIES 2.83 4.24 7.44
EQUITY TO LIABILITIES 1.83 3.24 6.44
ASSETS TO EQUITY 1.55 1.31 1.16
LIQUIDITY RATIOS YR1 YR2 YR3
ACID TEST 2.34 3.66 6.67
CASH TO ASSETS 0.83 0.86 0.90
0
1
2
3
4
5
6
7
0%
4%
8%
12%
16%
20%
YR1 YR2 YR3
PROFIT MARGIN ACID TEST
Success Ratios

11. MAJOR COMPETITORS
Contoso Suites – 10 MILE
Started practicing in 2002. Main market is primarily business executives in
the downtown financial district. Not very competitive on pricing. Standard
business hours from 9:00AM to 5:00PM Mon-Fri.
11
Fabrikam, Inc.
Started practicing in 2005. Very innovative in technology and service
offerings. Pricing standard to market. Practices pediatrics as well as
general dentistry. Offers a “kids’ corner” for parents.
Lamna Healthcare Company
Chain company. Standard hours. Reviews reveal customer service is
lacking. Main target market is geared towards seniors and office
specializes in dental implants and surgeries.

12. 12
FUNDING
Other Investment
$110,000 – 21%
Bank
$100,000 – 20%
Debt Investor
$200,000 – 39%
Owner Equity
$100,000 – 20%
21% 39%
20% 20%

13. REQUIRED FUNDING
13
24%
20%
2%
8%
4%
28%
2%
8%
3%
1%
Marketing
Administrative Startup
Website Development
Miscellaneous Costs
Initial Lease Payments
Medical Equipment
Start Up Fees
Retail Business Insurance
Software
Lease Deposit

14. THANK
YOU
Mirjam Nilsson
nilsson@example.com
678-555-0100
SERVICE REPRESENTATIVE