2. FASHIONATION
OUR GOAL | ENJOY LIFE
|LOOK GOOD DOING IT
FA S H I O N AT I O N M A G A Z I N E
celebrates all aspects of fashion,
beauty and lifestyle. Fashionation is a
go-to guide for trend setting go-getters.
We reveal fashion images for the
emerging generation. The editorial
style of Fashionation is sharp, savvy
and multicultural with a focus on the
lastest dynamic trends . Our quarterly
magazine provides vital information
for style-conscious women that knows
what she wants. Our mission is to
provide intelligence and valuable
information, to an audience that's
modern, energetic and stylish.
We define it.
Readers love it.
We present it.
Divah Enterprises Publishing and Sales Office • P.O. Box 6872, Charlottesville, Virginia 22906 • Phone: 434-806-1165 • Fax: (866) 701-4494
3. FASHIONATION
DEMOGRAPHICS | OUR READERS
37.8% of 18 - to 34-year-olds, 23.7% earn more than $55,000
a year.
The national average of 18 - to 34-year-olds who are described
as Winners Circle, Upward Bound, Bohemian Mix, Young
Influentials and Urban Achievers.
These groups lead active lifestyles and are major consumers
who place great importance on their leisure and entertainment
agendas. They dine out frequently, purchase clothing, art, music,
literature, automobiles, real estate and the latest technology.
Our readers want to be the first to know about what’s new in
fashion they read magazines to cultivate their progressive lifestyle.
46% Plan to purchase a home in the next 12 months
45% Plan to purchase/lease a new automobile in the next 6
months
34% are married and live in a household earning an excess of 125k
READERSHIP | DISTRIBUTION
With high street profile and close attention to quality, FASHIONATION
indoor distribution of 10,000 copies will be displayed in a variety of
establishments to provide better visibility. Most copies of Fashionation will
be in local stores, then handed off to multiple readers.
We look for locations where hip young adults are spending
their time and money:
— Coffee Houses & Cafes — Boutiques & Salons
— New & Popular Restaurants — Trendy Retail Shops
Photography by
Dexter Cohen
Divah Enterprises Publishing and Sales Office • P.O. Box 6872, Charlottesville, Virginia 22906 • Phone: 434-806-1165 • Fax: (866) 701-4494
4. FASHIONATION
Photography by
Dexter Cohen
We want to become a handbook
for everything quot;newquot; in the
fashion industry and establish a
publication that is rich in colors,
styles, ideas and humor.
The Fashionation reader is an
independent thinker who uses
fashion to express herself. We
present her with ideas on what
to wear, read, buy, see or try next.
Divah Enterprises Publishing and Sales Office • P.O. Box 6872, Charlottesville, Virginia 22906 • Phone: 434-806-1165 • Fax: (866) 701-4494
5. FASHIONATION
Size: 5 X8.5
Cover: 100lb cover, varnish
Text: 70lb text
– All files submitted must be in
electronic PDF, JPEG or TIFF format via
email
Lizowens@leapin-lizard.com
AD REQUIREMENTS
AD REQUIREMENTS
– If PDFs are not supplied, an hourly
surplus charge may be added for
converting to PDF or other necessary
interventions.
– Illustrator files must have text
converted to outlines and all colors
converted to CMYK, no spot colors.
– Files must be provided via e-mail, ftp
or on a nonreturnable CD. Please
contact Art Director for ftp instruction.
– All files are 150 line screen and must
include printer, screen fonts and all
artwork. Images must be 300 dpi with
no more than 10% reduction or
enlargement.
– Kodak approval is the only accepted
digital color proof.
– If color proof is not provided,
additional charges may apply.
– B&W laser print must be provided if a
color proof is not.
– If the size is incorrect, the publisher
reserves the right to alter the ad size to
fit in the best way possible.
– For inserts and blow-in, please contact
the Art Director or the publisher.
Photography by
Dexter Cohen
Divah Enterprises Publishing and Sales Office • P.O. Box 6872, Charlottesville, Virginia 22906 • Phone: 434-806-1165 • Fax: (866) 701-4494
6. FASHIONATION
AD SIZES
Spread (with bleed)
Spread (with bleed) 8.75 X 11.25
Full (without bleed) 5.994 X 8.823
Full Page Ad 4.57 X 7.51
Full Full
(without bleed) (with bleed) Half Page Ad 4.543 X 3.618
Quarter Page Ad 2.153 X 3.618
½ 1/4
Advertorials
FASHIONATION MAGAZINE offers one premier
custom advertorial opportunity each issue. This
allows advertisers to share the company's specific
product, solutions, and position.
Investment for advertorial includes: an interview
with a writer and company highlight or product
description as a side bar.
1 page . . $750 . … Up to 500 words
2 page . . $850 …. Up to 800 words
4 page . . $1500. . .Up to 1200 words and a full-page
4-color display ad
Divah Enterprises Publishing and Sales Office • P.O. Box 6872, Charlottesville, Virginia 22906 • Phone: 434-806-1165 • Fax: (866) 701-4494
7. AD DESIGN SERVICES
Ads can be designed in-house for a flat
rate. Fashionation Magazine will work
directly with the client to create an eye-
catching, design-driven ad that is tailor-
made to fi t the client’s specific wants
and needs.
Our design team has years of
advertising experience and will do what
it takes to make your ad “pop.” The
client is responsible for providing all
logos, text and images (when needed)
and is allowed up to 3 proofs in which
changes/corrections can be made.
AD OWNERSHIP
Fashionation owns the copyright to all
ads designed in-house. These ads are
available for clients to use in other media
outlets at $50 per use. Logo design is not
copyrighted by Fashionation and is
exclusively owned by client.
AD RATES
Full Page (2 per issue) $850.00
½ Page (3 per issue) $600.00
¼ Page (5 per issue) $350.00
Back Cover $1250.00
Inside Front/Back $1200.00
Premium Front $1000.00
Photography by
Advertorial Spread (1 issue) $750.00
Christopher Ferguson
Divah Enterprises Publishing and Sales Office • P.O. Box 6872, Charlottesville, Virginia 22906 • Phone: 434-806-1165 • Fax: (866) 701-4494
8. F ASH IO N AT IO N
2008 DEADLINES
VOL. 1, No. 1
Premire Issue
Ad copy due: May 3
Street date: May 12
VOL. 1, No. 2 (SEPTEMBER)
Fall Issue
Copy due: Aug 10
Street date: Sept 1
VOL. 1, No. 3 (DECEMBER)
Winter Issue
Copy due: Nov 10
Street date: Dec 1
Project Runway winner
2009 DEADLINES Christian Siriano
2008 Fall Collection
VOL. 2, No. 1 (MARCH) Fall Fashion
Spring Issue FOR THE FEET
Ad copy due: Feb 10
Street date: March 1
VOL. 2, No. 2 (JUNE)
Summer Issue
Copy due: May 10
Street date: June 1
HAUTE
VOL. 2, No. 3 (SEPTEMBER)
Fall Issue
Copy due: Aug 10
Street date: Sept 1 HATS
What She
VOL. 2, No. 4 (DECEMBER) REALLY WANTS
Winter Issue For Christmas!
Copy due: Nov 10
Street date: Dec 1
