There are a few things you need to know before you release your iPhone app into the world. So we learned from Pinger and you can, too. Pinger is a website where you can make some incredible applications for iPhone, iPad, and iPods.

1. How to Market Your iphone App
Let’s take a look at how to market your iPhone app
There are a few things you need to know before you release your iPhone app into
the world. So we learned from Pinger and you can, too. Pinger is a website where
you can make some incredible applications for iPhone, iPad, and iPods.
The engineers at Pinger have created some of the best apps for iPhone such as
Textfree with Voice, Textfree Unlimited, Doodle Buddy, and Stickwars. Their
apps have been in the top 100 best apps for over a year. Just one of their
applications, Textfree Unlimited, has been in the top 20 downloadable apps for the
iPhone for over 14 months. They can teach you a lot about building and iphone app
marketing for Apple devices.
Here are the 7 top tips they teach about marketing an iPhone app
1. How to build a great app
2. How to create a lite and paid version of the app
3. How to advertise on the iPhone ad network
4. How to get free publicity
5. How to test and track the app
6. How to learn from feedback
7. How to go globally
Marketing Tip #1 – How to Build a Great App
Getting to the top 100 app is not easy. At Pinger, their first app, Pinger Phone,
which was an okay application; however, it was only in the top 100 for 15
days. The Textfree Lite app, which is a terrific application, was in the top 100 free
apps for a year. It’s now replaced by Textfree with Voice, and it’s still a great app
for the iPhone.
Why did this app get the top 100 downloadable apps? They had consistent
feedback from users! (3 stars for the lite version and 4 stars for the paid version) It
was something people needed and it was easy to use.
Marketing Tip #2 – How to Create a Lite and Paid Version of the App

2. When you create an application, always create a free version and a paid version. If
they like the free or lite version, they will buy the paid version. It allows users to
try an app out before they spend money on it. It doesn’t matter if it only cost
$5.99. It’s the free that gets them pulled in. It helps drive sales to the paid version.
Marketing Tip #3 – How to Advertise on the iPhone Ad Network
If you want to sell your application for iPhone, then you have to spend money on
advertising. It’s the fastest way for getting exposure for your app. The ads will go
to every person’s iPhone. That’s over 1 million iPhones and counting. You can’t
get better marketing. It doesn’t do to advertising on Google Adwords, or Yahoo
mobile, they don’t use an iPhone. Advertize where the application is going to be
used.
Run a test with $250 to $500 on Admob. Use the targeting market by country or
device. Create several ads to see which one will work. Track the users and
downloads. Learn and listen to the feedback. Try again with another ad. Rinse
and repeat. Your goal by advertising is:
1. Enough organic downloads to put your app in the top 100
2. Enough downloads to build a user database for your paid app
Note: It doesn’t work with every application, that why you test your ad. Even free
apps can have zero downloads.
Marketing Tip #4 – How to Get Free Publicity
Don’t go in debt trying to get exposure – use free publicity
Contact sites such as App Review sits, YouTube, and bloggers whose focus is the
Apple platform. Offer them (the site) a free, paid version to review. Plus, don’t
give them the lite version. Remember, there are over a million apps for the Apple
devices. You have to find the niche where your app works best.
Marketing Tip #5 – How to test the app
Test and track every app, ad, and review for your application. You will not only
learn what users’ think of your app, but you will also see what ads work the best.
You won’t get help from the App Store because they don’t track anything, but
there are other ways to track the use of your application.

3. Track
 Downloads vs rank
 Downloads/rank vs releases
 Downloads/rank vs mobile ad spend
 Downloads/rank vs reviews going live
When you hit the perfect combination that works and your app is in the top 100,
keep doing the same on all your apps. Remember, to keep testing and tracking your
applications.
Marketing Tip #6 – How to learn from feedback
Read the feedback from users and make the changes they want to your
app. listening to the users tells you what your app lacks for them to be satisfied
using it. This is one of the most important aspects of building apps for Apple
platform. It also helps when you create another app. The users will know you’ll
make changes and download your app more often. Remember, satisfying the user
is what your aim should be. After all, they are the ones using it, and they pay you
to use it.
Marketing Tip #7 – Going Globally
Be sure the world knows you have an iPhone app. You may test the market in an
area or region, but once you have all the data, and then go for the world. You can
localize your ads, the descriptions, and the app to bring you the highest returns on
your application.