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HOW TO MAKE $10,000 A 
MONTHโ€ฆBLOGGING 
Lesson 1: If you Build It, They Will Come 
To go to our website, click here.
Why blog? 
โ€ข Because bloggers get 80% more traffic, daily, compared to businesses 
without a blog. 
โ€ข Because after 51 blog posts, your traffic goes up by 53%...and 100% after 
100 posts. 
โ€ข Because itโ€™s a great way to attract (and keep) customers. 
โ€ข Because 61% of the reasons people buy is due to the influence of a 
blogger. 
โ€ข Bloggers carry 82% of the influence on the web โ€“ thatโ€™s a lot! 
โ€ข Because blogs generate four times more leads than any other marketing 
method. 
Source: Social Marketing Writing.com
So how do you get started? 
โ€ข Review the Valkeryie Mind Map. Stick ONLY to the โ€œBlogโ€ section 
for now. This lists over 22 websites that PAY you to blog. 
โ€ข If you do not understand the model, please read this blog FIRST and watch 
the video tutorial at the bottom. 
โ€ข If you are new, stick with the options listed near the bottom. 
โ€ข Hint: Wizzley, Squidoo, Hubpages and Triond are best for newbies. 
โ€ข Now. Stop what youโ€™re doing and listen. 
โ€ข Before you start blogging, you really need to get organized. Really. 
โ€ข And Iโ€™m going to show you how to do just that.
What you need to do BEFORE you start 
bloggingโ€ฆ. 
โ€ข Either get a copy of Office 365 or use Google docs. You will do all 
of your writing either in Microsoft Word, or the Google equivalent. 
Do NOT submit content online in the text box. I have lost a LOT of 
content that way. 
โ€ข Decide what time of the day you are going to set aside to blog. I 
recommend at LEAST an hour per day. 
โ€ข Get out a pen and paper (or Evernote) and begin jotting down a 
list of ideas.
But what kinds of ideas, Shauna? 
โ€ข Thatโ€™s easy: 
โ€ข The most frequently asked questions in your business. 
โ€ข Experiences you have had โ€“ focus on telling a story. 
โ€ข Leverage the calendar: use holidays and special occasions and blog about that. 
โ€ข Figure out who your customer is and write content that THEY will find 
appealing. 
โ€ข BUT DO NOT: 
โ€ข Be generic. People only care what you have to say if you make it interesting. 
Get outside the box. Be brash. Be edgy. Donโ€™t be afraid to be yourself. 
โ€ข Be a marketer. People donโ€™t want to be sold, they want to be educated.
To startโ€ฆ 
โ€ข You should be able to come up with a list of at least 10 โ€“ 25 topics 
to write about BEFORE you start blogging. 
โ€ข It can help to jot down notes around each idea to structure a blog. 
โ€ข Now, you need to REALLY pay attention here: 
โ€ข Go online. Google something. Anything at all. Click on an article that comes 
up in the search results. Read it. Now, click on another. Read it. Pay 
attention to the formatting, pay attention to bolded subheads and how it is 
written. Your blog needs to reflect that formatting. 
โ€ข Write down what attracted you to that link. Was it the title? Was there a 
picture of the author on the left hand side? Was it relevant? That is what 
you need to focus on for your own blog.
Get rid of the distractions! 
โ€ข I turn off my cell phone when I am in a โ€œwriting heatโ€. Why? 
Because it will ultimately ring, beep, buzz and distract me, pulling 
me out of the zone. 
โ€ข When choosing a time of the day to blog, make sure it is 
uninterrupted time. 
โ€ข Shut down your email and stay off of social media. 
โ€ข For those of you with no self control, download the Cold Turkey app, it will 
block social media sites for a specific duration so you can be more 
productive.
Now that you have some ideas, itโ€™s time to 
start blogging! 
โ€ข Open your writing weapon of 
choice. 
โ€ข Now, craft a title, but first, letโ€™s 
look up keywords for SEO (search 
engine optimization = higher 
organic ranking) 
โ€ข To do this, visit the webistes I 
have listed here: 
โ€ข GOOGLE ADWORDS 
โ€ข Type search terms in the box and 
it will generate keywords. You 
want to select keywords that have 
high click rates and LOW 
competition. 
โ€ข Hint: Sort the level of competition 
by clicking the competition 
column header. 
โ€ข GOOGLE TRENDS 
โ€ข Great resource to show you what 
people are looking forโ€ฆ.right now. 
Great idea mapping tool.
Choose thy keywords wiselyโ€ฆ. 
โ€ข The goal of keywords is not to repeat the same thing over and 
over again in a blog. Ideally, you want to have between 3 โ€“ 5 
keywords that you can repeat 3 โ€“ 5 times in a blog. 
โ€ข Hint: I often use keywords in the title and bolded subheads, to make sure I 
get them in there, and so my writing flows naturally. 
โ€ข Donโ€™t try to make a puzzle piece fit, where it clearly does not. 
โ€ข Jot down your chosen keywords next to the topic you want to write about. 
โ€ข For newbies, I highly recommend watching this SEO video tutorial 
on Lynda.com
Finallyโ€ฆyouโ€™re ready. 
โ€ข Set an alarm for 1 hour. And just write. Do nothing but go from 
one topic to the next for a full hour. 
โ€ข Save your work. 
โ€ข And this is the most important thing of all: WALK AWAY FOR 15 โ€“ 20 
MINUTES. 
โ€ข Why? Because if you try to edit and publish immediately, you will publish 
mistakes. We want to avoid this. 
โ€ข After 15 โ€“ 20 minutes, open up the first blog you wrote. Edit it. 
Add links. Add links to other blogs, source material or whatever 
else is relevant to your content.
A few tools to help guide you along the 
wayโ€ฆ. 
โ€ข If you are using Microsoft Word, this program has a built in spelling 
and grammar review, simply hit F7 and you can self edit rather 
quickly. 
โ€ข If your grammar is atrocious, however, you will need a more 
robust solution. For $19.95 a month, you can subscribe to 
Grammarly and even get a MS Word plug in. This is a powerful 
online editing tool, and very much worth it. Test drive it for free, 
here. 
โ€ข Ask someone who is good with grammar to review and edit your 
blog. In exchange, offer them something โ€“ thatโ€™s just good 
manners.
Select your publishing platformโ€ฆand GO! 
โ€ข Whatever platform you select is up to you. (We will be doing video 
tutorials where I walk you through these platforms from start to 
finish in upcoming weeks). 
โ€ข Simply copy and paste your content and hit the publish button. 
โ€ข But here are a few tips: 
โ€ข Adding images is helpful, and improves click through rates by over 50%. Learn 
how to add at least one picture to a blog. 
โ€ข Adding video is also helpful (like this one right here).
Nowโ€ฆ.watch it in action. And see how I do it. 
โ€ข Live demo โ€“ post to blogger.
But Shauna, what about promotion? 
โ€ข Okay, hold up. You need to not get ahead of yourself. We will get 
to that. The goal is to write content FIRST โ€“ Remember, if you 
build it, they will come. Promoting a blog with one or two pieces 
of content is NOT going to cut it. Before we get into promotion, 
you need to have at LEAST 25 pieces of content. Thatโ€™s when we 
will talk about promotion. Not a second before. 
โ€ข Of course, if you want to skip ahead, you can always hire me.
Youโ€™ve got questions? 
โ€ข We have answers: Open Q&A 
โ€ข Type a question in the chat box.

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How to make $10,000 a month...blogging. Lesson 1: If you Build it, They Will Come

  • 1. HOW TO MAKE $10,000 A MONTHโ€ฆBLOGGING Lesson 1: If you Build It, They Will Come To go to our website, click here.
  • 2. Why blog? โ€ข Because bloggers get 80% more traffic, daily, compared to businesses without a blog. โ€ข Because after 51 blog posts, your traffic goes up by 53%...and 100% after 100 posts. โ€ข Because itโ€™s a great way to attract (and keep) customers. โ€ข Because 61% of the reasons people buy is due to the influence of a blogger. โ€ข Bloggers carry 82% of the influence on the web โ€“ thatโ€™s a lot! โ€ข Because blogs generate four times more leads than any other marketing method. Source: Social Marketing Writing.com
  • 3. So how do you get started? โ€ข Review the Valkeryie Mind Map. Stick ONLY to the โ€œBlogโ€ section for now. This lists over 22 websites that PAY you to blog. โ€ข If you do not understand the model, please read this blog FIRST and watch the video tutorial at the bottom. โ€ข If you are new, stick with the options listed near the bottom. โ€ข Hint: Wizzley, Squidoo, Hubpages and Triond are best for newbies. โ€ข Now. Stop what youโ€™re doing and listen. โ€ข Before you start blogging, you really need to get organized. Really. โ€ข And Iโ€™m going to show you how to do just that.
  • 4. What you need to do BEFORE you start bloggingโ€ฆ. โ€ข Either get a copy of Office 365 or use Google docs. You will do all of your writing either in Microsoft Word, or the Google equivalent. Do NOT submit content online in the text box. I have lost a LOT of content that way. โ€ข Decide what time of the day you are going to set aside to blog. I recommend at LEAST an hour per day. โ€ข Get out a pen and paper (or Evernote) and begin jotting down a list of ideas.
  • 5. But what kinds of ideas, Shauna? โ€ข Thatโ€™s easy: โ€ข The most frequently asked questions in your business. โ€ข Experiences you have had โ€“ focus on telling a story. โ€ข Leverage the calendar: use holidays and special occasions and blog about that. โ€ข Figure out who your customer is and write content that THEY will find appealing. โ€ข BUT DO NOT: โ€ข Be generic. People only care what you have to say if you make it interesting. Get outside the box. Be brash. Be edgy. Donโ€™t be afraid to be yourself. โ€ข Be a marketer. People donโ€™t want to be sold, they want to be educated.
  • 6. To startโ€ฆ โ€ข You should be able to come up with a list of at least 10 โ€“ 25 topics to write about BEFORE you start blogging. โ€ข It can help to jot down notes around each idea to structure a blog. โ€ข Now, you need to REALLY pay attention here: โ€ข Go online. Google something. Anything at all. Click on an article that comes up in the search results. Read it. Now, click on another. Read it. Pay attention to the formatting, pay attention to bolded subheads and how it is written. Your blog needs to reflect that formatting. โ€ข Write down what attracted you to that link. Was it the title? Was there a picture of the author on the left hand side? Was it relevant? That is what you need to focus on for your own blog.
  • 7. Get rid of the distractions! โ€ข I turn off my cell phone when I am in a โ€œwriting heatโ€. Why? Because it will ultimately ring, beep, buzz and distract me, pulling me out of the zone. โ€ข When choosing a time of the day to blog, make sure it is uninterrupted time. โ€ข Shut down your email and stay off of social media. โ€ข For those of you with no self control, download the Cold Turkey app, it will block social media sites for a specific duration so you can be more productive.
  • 8. Now that you have some ideas, itโ€™s time to start blogging! โ€ข Open your writing weapon of choice. โ€ข Now, craft a title, but first, letโ€™s look up keywords for SEO (search engine optimization = higher organic ranking) โ€ข To do this, visit the webistes I have listed here: โ€ข GOOGLE ADWORDS โ€ข Type search terms in the box and it will generate keywords. You want to select keywords that have high click rates and LOW competition. โ€ข Hint: Sort the level of competition by clicking the competition column header. โ€ข GOOGLE TRENDS โ€ข Great resource to show you what people are looking forโ€ฆ.right now. Great idea mapping tool.
  • 9. Choose thy keywords wiselyโ€ฆ. โ€ข The goal of keywords is not to repeat the same thing over and over again in a blog. Ideally, you want to have between 3 โ€“ 5 keywords that you can repeat 3 โ€“ 5 times in a blog. โ€ข Hint: I often use keywords in the title and bolded subheads, to make sure I get them in there, and so my writing flows naturally. โ€ข Donโ€™t try to make a puzzle piece fit, where it clearly does not. โ€ข Jot down your chosen keywords next to the topic you want to write about. โ€ข For newbies, I highly recommend watching this SEO video tutorial on Lynda.com
  • 10. Finallyโ€ฆyouโ€™re ready. โ€ข Set an alarm for 1 hour. And just write. Do nothing but go from one topic to the next for a full hour. โ€ข Save your work. โ€ข And this is the most important thing of all: WALK AWAY FOR 15 โ€“ 20 MINUTES. โ€ข Why? Because if you try to edit and publish immediately, you will publish mistakes. We want to avoid this. โ€ข After 15 โ€“ 20 minutes, open up the first blog you wrote. Edit it. Add links. Add links to other blogs, source material or whatever else is relevant to your content.
  • 11. A few tools to help guide you along the wayโ€ฆ. โ€ข If you are using Microsoft Word, this program has a built in spelling and grammar review, simply hit F7 and you can self edit rather quickly. โ€ข If your grammar is atrocious, however, you will need a more robust solution. For $19.95 a month, you can subscribe to Grammarly and even get a MS Word plug in. This is a powerful online editing tool, and very much worth it. Test drive it for free, here. โ€ข Ask someone who is good with grammar to review and edit your blog. In exchange, offer them something โ€“ thatโ€™s just good manners.
  • 12. Select your publishing platformโ€ฆand GO! โ€ข Whatever platform you select is up to you. (We will be doing video tutorials where I walk you through these platforms from start to finish in upcoming weeks). โ€ข Simply copy and paste your content and hit the publish button. โ€ข But here are a few tips: โ€ข Adding images is helpful, and improves click through rates by over 50%. Learn how to add at least one picture to a blog. โ€ข Adding video is also helpful (like this one right here).
  • 13. Nowโ€ฆ.watch it in action. And see how I do it. โ€ข Live demo โ€“ post to blogger.
  • 14. But Shauna, what about promotion? โ€ข Okay, hold up. You need to not get ahead of yourself. We will get to that. The goal is to write content FIRST โ€“ Remember, if you build it, they will come. Promoting a blog with one or two pieces of content is NOT going to cut it. Before we get into promotion, you need to have at LEAST 25 pieces of content. Thatโ€™s when we will talk about promotion. Not a second before. โ€ข Of course, if you want to skip ahead, you can always hire me.
  • 15. Youโ€™ve got questions? โ€ข We have answers: Open Q&A โ€ข Type a question in the chat box.