20150209 - Jamie Anderson - Communication Y
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Apestaartjaren 5.2 Jamie Anderson
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20150209 - Jamie Anderson - Communication Y
- 1. DIGITAL GAGA Twitter: @ProfJamieA DIGITAL ENGAGEME
- 7. Peaked at Number Two on Billboard 200 Topping Dance/Electronics Chart for 106 weeks Just Dance, Poker Face and Paparazzi topped charts in ten countries Nominated for Six Grammy Awards, including Best Album
- 10. 7:47
- 13. Search Volume Index Lady Gaga V’s Madonna
- 14. 2,226, 159, 868 Lady Gaga is consistently one of YouTube’s most downloaded musical artists, averaging more than 85 million views per month!
- 15. 200 Concerts $227.4 million 2.5 million people
- 25. 23 million albums GAGANOMICS 91 million singles
- 27. e1 Excitement e2 Empathy e3 Exclusivity e4 eAnalytics 4Es = Digital Engagement
Editor's Notes
- A recent consumer survey in UK showed that people’s brand recall of an experience is 60%, while for newspapers only 30% and for TV almost as low as 20%. As more companies start to understand the importance of producing cultural capital, authentic brand experiences are becoming increasingly important in order for brands to connect deeper with their customers and get the desired customer attention. To be effective, the experience of a brand has to be rooted in the story the company tells, and appeal to as many of the human senses – i.e. sight, hearing, touch, smell and taste – as possible, and the more meaningful the experience is, the more cultural capital will be associated with it.