BWBrandFinal

© Bridgeway Software 2/2015
Bridgeway Brand Bible
Visual Style Guide
Version 1.1/ Revised 2/28/2015

BRIDGEWAY BRAND BIBLE
2
CONTENTS BRIDGEWAY’S
Brand Overview�� 3
Corporate Logos��4-5
Product Logos�� 6
Color Guide�� 7
Color samples�� 8
Typeface Font Use�� 9
PowerPoint�� 10
Email Signature�� 11

3
BRIDGEWAY
Mission Statement
Bridgeway sells Enterprise Legal
Management (ELM) solutions to
world-class brands like Starbucks,
Citigroup and 3M. Our stability and
growth over the past 25 years has
hinged on our respect for the client,
thoughtfully listening to their need and
providing real-world, in-house legal
operations management know-how. The
market has had to choose between ELM
providers that disrespect their intelli-
gence by showing loyalty, not to them,
rather nameless shareholders, along
with declarations that software will
“solve all your problems” and misera-
bly poor, after-the-sale service. We
knew there had to be a better way, so
we created a company possessing the
flexibility, character and competence to
solely focus on clients and their desire
to perform at a high level.
BRAND OVERVIEW
At Bridgeway Software, our brand isn’t simply logos, typefac-
es, advertisements and taglines. While these are important, visual
symbols that represent and reinforce Bridgeway in the marketplace,
our brand is about so much more.
It’s the sum of all these things that adds up to the immediate, viscer-
al reaction that our employees, customers, analysts, partners and
competitors have about our company and the products and services
we offer.
And, we all shape our brand, no matter what our role at Bridgeway—
from sales and marketing to engineering and administration. Your
efforts—from the smallest touchpoint to the largest campaigns—are
a fundamental part of our brand. The visual elements you use and the
way you use them create a solid framework for telling our brand story.
When used appropriately, and consistently, they are powerful tools.
This is your guide to Bridgeway Software’s brand visuals.

“If Most Recommended is not legible, contact
Marketing.”
“If Most Recommended is not legible leave it off.”
This logo should only be used through August 2015
4
CORPORATELOGO
Bridgeway Corporate
Logos
The Bridgeway Software logo (or
signature) is the single most important
visual identifier of the Bridgeway brand.
Correct and consistent application of
our logo accelerates recognition, invites
attention, and improves awareness.
The Bridgeway Software logo is
composed of the logo symbol (blue
grey arches) and the logotype
(“BRIDGEWAY”). Never separate,
modify, or reposition these elements.
Always use supplied artwork; never try
to recreate it yourself.
Contact Marketing for logo files.
U Bridgeway University

“If Most Recommended is not legible leave it off.”
“If Most Recommended is not legible, contact
Marketing.”
These logos should only be used through August 2015
5
CORPORATELOGO
Bridgeway Corporate
Logos
The Bridgeway Software logo (or
signature) is the single most important
visual identifier of the Bridgeway brand.
Correct and consistent application of
our logo accelerates recognition, invites
attention, and improves awareness.
The Bridgeway Software logo is
composed of the logo symbol (blue
grey arches) and the logotype
(“BRIDGEWAY”). Never separate,
modify, or reposition these elements.
Always use supplied artwork; never try
to recreate it yourself.
Contact Marketing for logo files.

6
LawManager®
Secretariat®
Smart Link
TM
eCounsel
®
INSIDERDirect
TM
Legal Hold
Corridor
PRODUCT LOGO
Bridgeway Product Logos
The Bridgeway logo is composed
of the arches symbol (blue and grey
arches), the logotype (“BRIDGE-
WAY”) a product name separeted
by a thin bar (|). Never separate,
modify, or reposition these ele-
ments. Always use supplied art-
work; never try to recreate it your-
self.
Only exception is the LEGALsphere
logo..

7
COLOR PALETTE
Print and Screen
PMS Color
Print and for spot color. Used with print
material and silk screen. Will cost extra
for the specialty Pantone Matching
System Ink.
CMYK
his is the process used for printing. C is
for the ink color cyan. M is for majenta.
Y is for yellow and K is for black. The
combination of these colors can make
most of the colors needed in printing.
When a PMS color is printed in CMYK it
wil more cost cncious.
RGB
Used when producing materials for the
web. Color will be a slight tone differ-
ence but needs to adheir to corporate
brand identity. Hexidecimal color is also
used for web graphics.

8
BRIGEWAY COLOR BOOK
LOGO
Black Cool Gray 9 Process Cyan
R0 G0 B0 R145 G145 B149 R0 G174 B239
Hex #000000 Hex #999999 Hex #0099FF
C100 M100 Y100 K100 C0 M1 Y0 K51 C100 M0 Y0
ACCENT COLORS WEBSITE
FOR WEBSITE AND SCREEN DISPLAY
Orange Green Blue
PMS 167 PMS 377 PMS 2925
R188 G79 B7 R112 G147 B2 R0 G142 B214
Hex #BC4F07 Hex #709302 Hex #008ED6
FOR COLLATERAL
R221 G105 B42 R110 G156 B70 R61 G170 B219
COLOR PALETTE
Bridgeway’s color palette is warm,
fresh, smart and modern.
PMS Color
Pantone Matching System
CMYK
Process Color or Composit. Initials stand for Cyan,
Magenta, Yellow and Black
RGB
Used when producing materials for the web.

9
TYPEFACEFONTS
Internal External
PowerPoint
BRIDGEWAYFONTUSE
Avenir 35 Lightis the font we use whenever possible for
marketing collateral.
Opens Sans is the font we use as our web font
Avenir’s greatest strengths are its simplicity and balance. It bridges the gap between geometric
and humanist sans-serifs, making it a versatile, modern choice.
For PowerPoint, Bridgeway has selected Arial Black for title copy and Calibri
for body copy.
For all other internal use (excel, word, email, etc), Bridgeway has selected Calibri. It conveys
a similar style and spirit to Avenir, but is more readily available to most end users.
When presenting your story, these templates should be used in conjunction with other brand
collateral and messaging to create an integrated look and to help preserve the Bridgeway
brand.
Do not use old logos, colors or unapproved fonts in presentations.
Please note the only approved font for use in presentations is Calibri (body) Arial
Black (title). To ensure a consistent look across our communications, please do not use
any other fonts.

TitleTitle
10
POWERPOINT
COMMUNICATIONS
BRIDGEWAY PRESENTATION
When presenting your story, these templates should be used in conjunction with other brand
collateral and messaging to create an integrated look and to help preserve the Bridgeway brand.
Do not use old logos, colors or unapproved fonts in presentations.
Please note the only approved font for use in presentations is Calibri (body) Arial
Black (title). To ensure a consistent look across our communications, please do not use any
other fonts.
Powerpoint templates can be found here:
https://wiki/dokuwiki/doku.php?id=marketing:public:home

11
EMAIL
Email Signature
is a masterful tool in
business communication.
SIGNATURE
You have the power to reinforce our brand multiple times every day, whenever you send an
email. It’s simple to add the Bridgeway email signature to your outgoing emails, and it’s a
great way to add professional polish and a splash of color to your messages.
Not only will your emails look better, but you’ll also be giving email recipients a subtle, visual
reminder of our brand every time they open an email from you.
Current Signature:
NAME | Bridgeway Software
TITLE
6575 West Loop South, Third Floor
Bellaire, Texas 77401
Direct: PHONE | Mobile: CELLPHONE
EMAILADDRESS
https://wiki/dokuwiki/doku.php?id=bridgeway:create_ccl2015_email_signature
Support signature is the ONLY exception due to it’s text restrictions.

If you’ve just read these guidelines,
we’d like to say thanks. It means
you share our belief in details and
quality. We know applying these
principles takes time and effort, but
the stories we tell in all our Bridgeway
communications will be stronger for it.
Marketing has additional resources
and guidance on the entire Bridgeway
brand. If you ever have additional
questions about our visual identity
and its application in design, don’t
hesitate to reach out to us.
All templates and information is avail-
able on the wiki or by emailing mar-
keting@bridge-way.com.
THANK YOU
marketing@bridge-way.com

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