Самое существенное из брендингово-визуального, произведенное в рамках реализации белоруского проекта. 2003/04.

1. New Brand Name for
CDMA Service:
DIALLOG

2. DIALLOG > History
► 1991 – BelCel, owner of DIALLOG trademark in Belarus, is founded by
Cable & Wireless plc and the Government of Belarus.
► 1993 – BelCel is the first operator to provide wireless services in Belarus.
It was started as analogue First Generation NMT-450.
Major enterprises, government and banks are the first BelCel clients.
► 1994 – NMT-450 network expands and covers all regional cities.
► 1998 – BelCel coverage is more than 60% of Belarus territory and
expands into the distant districts beyond reach of the fixed telephony.
► 2003 – BelCel replaces its cellular network for transition to digital Third
Generation (3G) CDMA2000 technology in the same 450MHz frequency
band, offering both voice and high speed data services.

3. DIALLOG > Mission and Vision
MISSION
BELCEL is the first national cellular operator in Belarus. We offer the services
of the most advanced 3G cellular telecommunication system. Our mission is
to make high-quality voice communication and state-of-the-art technology
available to all Belarusian people.
VISION
BELCEL vision is:
► To be the technological leader that provides modern integrated solutions
to its customers
► To provide the highest level of customer care
► To offer safe cellular communication technology for the community

4. DIALLOG > Brand Values
► FAMILY & FRIENDSHIP
We value close family relations and true friendship. Being together, working as a single team people are
always stronger and achieve better results. We are here to get people connected, helping them work
more effectively and live dynamically.
► TRUST & UNDERSTANDING
We understand needs of our customers, we listen to them carefully and are always helpful and
responsive. We trust them. We are always accurate, truthful and never overcharge our clients.
► FREEDOM & OPTIMISM
We help people gain freedom of choice. Go on and choose where to live and where to work. We
make people happier by keeping them connected to their families and closest friends.
► COMMUNITY COMMITMENT
At BelCel we undertake every effort to make life better – both through the services we provide and
through the impact we have on the world around us. We feel our responsibility in supporting education
and culture

5. DIALLOG > Brand Cornerstones
FRIENDLINESS
FAMILY FUTURE

6. DIALLOG > Brand Story
FAMILY:
Modern technologies are here to keep
You connected with the people,
whom you need to stay in touch - with
your family, friends, and colleagues.
These technologies help you care of
the family regardless of how far you
are from home. They bring our friends
closer to us, making the world
smaller. And finally, they take our
business at a new level streamlining
its internal communications.

7. DIALLOG > Brand Story
FRIENDLINESS:
We make our business honestly –
We do not earn on your feelings.
We made calls within our network
free for you. We trust you and
understand you as no one does.
We do not take prepayment when
you subscribe and our customer
service is very attentive and
responsive. We are the one
family, one team. We are together
and we are different from the
others. That’s why we have
handsets unlike others do.

8. DIALLOG > Brand Story
FUTURE:
We welcome you to join our family –
let’s step together in the future. Now
its more than affordable – it’s free.
Subscribe together with your family,
team. We will ensure the best
conditions for you.

9. DIALLOG > Media strategy
► Active support of the promotion using mass-market media:
► OOH (Out Of Home - City Format)
► National & Business Press
► Radio
►TV
► BTL teams
► Targeting at both consumers and SMB

10. DIALLOG Brand Visuals > Teasing Campaign > Press

11. DIALLOG Brand Visuals > Teasing Campaign > Internet

12. DIALLOG Brand Visuals
Brand Campaign I

13. DIALLOG Brand Visuals > Brand Campaign I > Outdoor

14. DIALLOG Brand Visuals > Brand Campaign I > Outdoor

15. DIALLOG Brand Visuals > Brand Campaign I > Outdoor

16. DIALLOG Brand Visuals > Brand Campaign I > Posters

17. DIALLOG Brand Visuals > Brand Campaign I > Internet

18. DIALLOG Brand Visuals > Brand Campaign I > Internet

19. DIALLOG Brand Visuals > Brand Campaign I > Internet

21. DIALLOG Brand Visuals
S/P Campaign I

22. DIALLOG Brand Visuals > S/P Campaign I > Print

23. DIALLOG Brand Visuals > S/P Campaign I > Posters

24. DIALLOG Brand Visuals > Brand + S/P Campaign I > Press

26. DIALLOG Brand Visuals > S/P Campaign I > Outdoor

27. DIALLOG Brand Visuals
Brand Campaign II

28. DIALLOG Brand Visuals > Brand Campaign II > Outdoor

29. DIALLOG Brand Visuals > Brand Campaign II > TV 1 “Family”

30. DIALLOG Brand Visuals > Brand Campaign II > Outdoor

31. DIALLOG Brand Visuals > Brand Campaign II > TV 2 “Colleagues”

32. DIALLOG Brand Visuals > Brand Campaign II > Print Annual Calendar

33. DIALLOG Brand Visuals > Brand Campaign II > Print

41. DIALLOG Brand Visuals > Brand Campaign II > TV 3 “Christmas”

42. DIALLOG Brand Visuals > Brand Campaign II > TV 3 “Christmas”

43. DIALLOG Brand Visuals > Brand Campaign II > Christmas Postcard

44. DIALLOG Brand Visuals > Brand Campaign II > TV 4 “St. Valentines Day”

46. DIALLOG Brand Visuals
S/P Campaign II

47. DIALLOG Brand Visuals > S/P Campaign II > Posters

48. DIALLOG Brand Visuals > S/P Campaign II > Posters

49. DIALLOG Brand Visuals > S/P Campaign II > Print

50. DIALLOG Brand Visuals > S/P Campaign II > Press

51. DIALLOG Brand Visuals > S/P Campaign II > Outdoor

52. DIALLOG Brand Visuals > S/P Campaign II > BTL

53. DIALLOG Brand Visuals
S/P Campaign III

54. DIALLOG Brand Visuals > S/P Campaign III > Outdoor

55. DIALLOG Brand Visuals > S/P Campaign III > Posters
9999-s01.mpg

56. DIALLOG Brand Visuals > S/P Campaign III > Print

57. DIALLOG Brand Visuals > S/P Campaign III > Press

58. DIALLOG Brand Visuals > S/P Campaign III >
Outdoor Street Banners

59. DIALLOG Brand Visuals > S/P Campaign III > Outdoor

63. DIALLOG Brand Visuals
Brand Campaign III

64. DIALLOG Brand Visuals > Brand Campaign III > Outdoor

65. DIALLOG Brand Visuals > Brand Campaign III > Outdoor

70. DIALLOG Brand Visuals
S/P Campaign IV

71. DIALLOG Brand Visuals > S/P Campaign IV > Posters

73. DIALLOG Brand Visuals > S/P Campaign IV > Posters

74. DIALLOG Brand Visuals
Corporate Identity Support

75. DIALLOG Corporate Identity > Print Leaflets – Cover

76. DIALLOG Corporate Identity > Print Leaflets – Internal

77. DIALLOG Corporate Identity > Print Leaflets – Internal

78. DIALLOG Corporate Identity > Print Leaflets – Internal

79. DIALLOG Corporate Identity > Print Leaflets – Internal

80. DIALLOG Corporate Identity > Print Leaflets – Internal

81. DIALLOG Corporate Identity > Paper Folder & Plastic Bag

82. DIALLOG Corporate Identity > Employee Pass Cards

83. DIALLOG Launch
15/07/2003
Official Press Conference

94. DIALLOG
Corporate Point of Sales

110. DIALLOG
fun-club

114. Thank You!