1. Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by MaloMalverde page 1 of 21
2. Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by solo3puntos page 2 of 21
3. Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by psoe extremadura page 3 of 21
4. Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by Corporación Ruta N page 4 of 21
5. Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by Aurora Díaz_2005 page 5 of 21
6. Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by Snow Doll page 6 of 21
7. Vocería
Claridad
No tecnicismos
No conteste lo que no entiende
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by CACPHOTOS page 7 of 21
8. Vocería
hable poco
use titulares
comience con la conclusión de lo que dirá
enfocarse en tres mensajes clave
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by marsmet525 page 8 of 21
9. Vocería
Conozca los medios de comunicación a los que hablará
Conozca el target de cada medio
¿Qué saben ellos?
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
page 9 of 21
10. Vocería
NO mienta/ No especule
Datos y estadísticas ayudan
Coherencia: Comunicación verbal y no verbal
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by fusky page 10 of 21
11. Vocería
Responder o hacer como que responde
Los afectados o victimas son lo más importante y las acciones para restablecer el orden
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by neregauzak page 11 of 21
12. Vocería
No responda comentarios de terceros
Controle las preguntas
No a las trampas
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by Soiden page 12 of 21
13. Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
page 13 of 21
14. Vocería
3 ó 4 ideas que sustentan el objetivo.
• Enúncialas como frases simples y claras.
• Impulsan a la acción planteada en el objetivo.
• Lo que deben recordar después de la presentación.
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by Lucy Nieto page 14 of 21
15. Vocería
No puede dejar lugar a interpretaciones o a segundas lecturas, ni tiene que ser tan resumido que no explique nada, ni tan
extenso que pueda confundir al público.
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by Daquella manera page 15 of 21
16. Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by Dasic Fernandez page 16 of 21
17. Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by Eneas page 17 of 21
18. Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by gorriti page 18 of 21
19. Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by godzillante|photochopper page 19 of 21
20. Vocería
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by Crystl page 20 of 21
21. Vocería
Una respuesta eficaz desde el punto de vista de la comunicación es aquella que responde a la pregunta e incluye un mensaje
clave. A esta técnica se le llama Respuesta + 1
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Ana Aguilar
Photo by Rantes) page 21 of 21