The Elaboration of a Strategy in Digital Marketing & Procedures Automation
Technical writing
1. Technical Writing - Website/App
Bobiles, Patrick Anthony
Instructions: 1265183
December 14, 2013
a.
Individual Work
b.
Deadline on Saturday, November 23. Blog and submit print-out.
c.
Remember your website/app assignment during the midterm test. Research and gather info about the product.
d.
Fill-up worksheet below with proper technical writing style.
1.
Problem Statement
List down 3 problems with your CEO hat (write them in proper problem statements) with explanation of their root
cause and their solution.
Problem Statements
1Does not manage and handle list
updates consistently.
2.Some credits cards cannot be
processed through Eventbrite.
3.Issues with putting records and to
those people who have multiple
accounts.
3.
Root Cause & Explanation
Solution (by the product)
1.Root cause – eventbrite does not
have a database for updating
profiles.
Explanation- eventbrite user would
need to create a new account.
2.Root cause- they are only tied up
with few companies.
Explanation- some companies are
not that interested in merging with
them.
3.Root cause- eventbrite offers multi
user access.
Explanation-customer service does
not have a process to make their
work more easier.
1.To built a program that would
remember the customer’s profiles so
that they would not have a hard time
to create a new account everytime
there’s an error.
2.
They need to make other
companies more
interested into them so
that they could merge
with more companies.
3.Eventbrite must have a built in
program that would allow the
customer service to automatically
trace those users who have multiple
accounts.
Objectives
List down 2 objective statements targeting the 3 problem statements above.
1.To satisfy eventbrite users in paying by their credit cards, eventbrite has extra fees if users would be paying
by their credit cards that are not approved by eventbrite.
2. To develop a system that would allow eventbrite to automatically trace users who have multiple accounts.
4.
Goals
List 2 goal statements for each objective above. Take note of techniques in writing IS goals.
1. To have a survey and reviews so that users of eventbrite could see if there are improvements.
2. To have a dry run so that from there it will show if the system of eventbrite improved.
2. 5.
Benefits
List down 2 tangible benefits and 2 intangible benefits for each goal above.
Tangible Benefits:
1.Inconsistency of errors would be lesser.
2.Increase of people who would make multiple accounts.
Intangible Benefits:
1.Positive company outlook.
2.Updates would be more efficient.