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Blog Strategy Ultimate Guide to Success with Pinterest via @annazubarev
4.
Pinterest is the fastest growing social network.
The best visual tool for customers.
SEO Benefits + Keywords + Hashtags.
Allows you to enhance your Brand's Image.
Pins Created from your site, link back to that page.
You can Pin any image and any video.
Share your Brand’s story with boards and pins.
Display your products and drive more sales.
Integrate with other Networks.
5.
2015 STATS
2015 100 Million Active Users
of Traffic comes from Mobile80%
of Pins are from Business Websites2/3
of Pinners use Pinterest as a Search Tool96%
93% of Users go to Pinterest to Shop
of pinners bought something after seeing it on Pinterest87%
6.
2015 STATS
billion pins are related to food5.7
1.3 pins are related to money management
30 million boards are related to education
36 million pins are related to technology
604 million pins are heated to holidays
300 million boards are fashion related
11.
Use Your Head Shot.
Optimize Your Name with related keywords.
In Settings, Connect your other Social Media
accounts with Pinterest (Twitter/Facebook).
Use Keywords in your Bio's Description.
Create Detailed Bio (240 Characters).
Create/Convert your Account into Pinterest for
Business right away.
Verify Your sites's URL.
YOUR PROFILE MUSTS
12.
Build your Pinterest Profile based on your Passion.
Create your own persona.
Help your Followers with Answers they are
Searching for.
BRAND "YOU" WITH
PINTEREST
13.
Add Description to your Boards.
Optimize Your Board Names /Include Keywords.
Create Boards with Personal Interests.
Create Boards with Specific Niche Interests.
Fill in those Boards with At Least 20 Pins.
Create Custom Covers for your Boards.
Pin Daily!
YOUR BOARD MUSTS
14.
Pin 80% of Other Pinners Content.
Pin 20% of Your Original Content.
Pin Relevant Pins into the Relevant Boards.
Add Keywords into the description of the Pins.
Add URL into the Source of your Pins.
Tag Other’s using @symbol.
Always Credit the Source a Pins.
YOUR PIN & RE-PIN
STRATEGIES
15.
Share Original Images.
Create images with CANVA or PICMONKEY.
Optimize the description of the original pin.
Apply Keywords in the description.
Optimize best Pixels Size for Pinterest Images
Download Royalty Free Images.
Use Natural light Images or Simple Color Background
for your images.
Overlay Title on your Images.
CREATE ORIGINAL CONTENT
16.
PICK YOUR NICHE.
Finance?
Nutrition?
Make Money
From Home?
Fitness?
17.
CREATE FEW IMAGES FOR
YOUR BLOG POST
1024 x 512 800 x 800 735 x 1102
18.
Infographics
Checklist
Tutorials
Videos
Teasers
WHAT ARE THE MOST
POPULAR PINS
19.
What Inspires you.
Motivates you.
Content you can Learn from.
Give a Sneak Pick what's your business is all about.
Educate your audience with a great content.
WHAT SHOULD YOU BE
PINNING
20.
www.PinGroupie.com
COLLABORATE
WITH OTHERS
Collaborate with others by entering other Pinterest
Group Boards for more exposure to your Pins.
Invite other people/brands to your boards for
collaborative work.
21.
Canva.com
WHAT ARE MY GO TO TOOLS TO
CREATE QUALITY CONTENT.
PicMonkey.com
22.
Tailwind.com
WHAT DO I USE TO
SCHEDULE & SHARE
Bufferapp.com
23.
Pin it Tab for Pinterest
BROWSER EXTENSIONS
Grammarly.com
Tailwind.com
24.
DO’S
Create tall pins with lots of images/graphics.
Include a compelling headline.
DONT'S
Design ugly ads (as pretty matters)
Waste your caption space (you must
include keywords in your captions)
Pay for traffic without a strategy.
25.
PLAN FOR AFTER THE PIN.
Is your Site Pinterest Friendly?
Ready for them to buy something?
Has good content they can also Pin?
Do you have a follow-up plan?
Do you have a convert plan?
WHAT HAPPENS TO THEM WHEN
THEY GET TO YOUR SITE?
26.
RECAP
CREATE ORIGINAL CONTENT.
CURATE TO BUILD MOMENTUM FAST.
PLAN FOR AFTER THE PIN.
BE CONSISTENT AS CONSISTENCY IS THE KEY.
QUALITY OVER TIME.
SHARE (SYNDICATE) YOUR WORK
FOLLOW 80/20 RULE
PIN DAILY!!!!!