2. Discussion/oral presentation Blog analysis:
How many blog posts published last month?
Information shown about the blogging target group?
What measures of exposure are shown?
What measures of exposure are not shown?
Indepth listening, what, how, where, why?
Sources to use: Twingly.com
Individual feedback via mail during the week.
Thankyou
Berghs School of Communication
4. Gyges Excite Resultatmätning bloggosfären LB
Read through the report and answer the following questions (in discussion):
1. Parameters measured?
2. Differences in you results/impressions from this season?
3. Postive/negative feedback on report layout?
3. What can the report and its results be used for, strategically:
- before broadcast?
- during broadcast?
- after broadcast?
Berghs School of Communication
6. Social Media Monitor
http://connycom.se
Username: see separate mail
Password: see separate mail
http://lissly.com/
Username: see separate mail
Password: see separate mail
Berghs School of Communication
7. Group try-out
Divide into four groups, follow tasklist, then switch accounts:
#1 Lissly, #2 ConnyCom, #3 Lissly, #4 ConnyCom
1. Login and have a click around!
2. Identify available social media sources
3. Identify measures of exposure and key features
4. Create your own profile/key
5. Pro’s and Con’s
6. Main differences
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12. Unique features of BrandExcite
Unique connection to a primary source – Sweden’s largest blog platform
Over 350 000 active Swedish female bloggers
High target group relevance – 3 out of 4 women in Sweden
represented in BrandExcite
Primary source information - the data in BrandExcite comes straight from the source
(blogg.se), which means that statistics like unique visitors & AdValue are presented
Berghs School of Communication
13. Blogosphere statistics
Female blogreaders in Sweden 1 060 000
Female bloggers in Sweden 430 000
Blogs in BrandExcite 360 000
Women in BrandExcite 90 %
Swedish female bloggers
represented in BrandExcite ca 75 %
Source: ”Svenskarna och Internet 2010, Nielsen Netrating, Orvesto Internet & SCB
Berghs School of Communication
14. BrandExcite statistics
Bloggers Logins Posts
Day 84 100 144 741
Week 159 219 979 614
Month 240 778 3 781 526
Six months 367 718 21 804 395
Sweden’s largest insight database for women
Visitors Unique web browsers Unique individuals
Day 750 000
Week 2 437 000 1 300 000
Source: ”Svenskarna och Internet 2009”, Nielsen Netrating, Orvesto Internet , SCB & blogg.se
Berghs School of Communication
