basno is a digital credentials platform that continuing education programs are using to issue verified digital versions of their paper certificates and diplomas to their deserving students. Students who claim a university-issued digital credential may store it online, share it on online profiles (+80% share them on LinkedIn) and use them to connect directly with employers.

1. BASNO FOR CONTINUING EDUCATION PROVIDERS
May-2014

2. 1 | Basno for Educators
Extend your credentialing efforts online by issuing
digital badges that students can store online,
reference on online profiles and use to connect
with employers
OBJECTIVE

3. 2 | Basno for Educators
1. People need and value your
recognition
2. People will use your recognition to
communicate online
3. Online, your recognition is dynamic,
information rich and always links
back to you
3 REASONS YOU SHOULD BE ISSUING
DIGITAL BADGES
45%
Forty five percent of people
click on email invitations to
claim badges issued to them
on basno. That’s 10x the
industry average. It’s because
people love being recognized.

4. 3 | Basno for Educators
NYU-SCPS Certificate in Digital Media
Marketing Badge
2. People will use your
recognition to communicate
online
3. Online, your recognition is
dynamic, information rich and
always links back to you
3 REASONS YOU SHOULD BE ISSUING
DIGITAL BADGES
80%
Eighty percent of people
who claim a badge on
basno elect to display it
on social media. People
can immediately identify
the currency of a great
badge.

5. 4 | Basno for Educators
3. Online, your recognition is
dynamic, information rich
and always links back to you
3 REASONS YOU SHOULD BE ISSUING
DIGITAL BADGES
http://basno.com/nibdr67r
A unique webpage for every badge
Always linked to the issuer
Full of information about what was
involved

6. HOW IT WORKS: BADGE OWNERS
SECTION 1
5 | Basno for Educators

7. We have created a variety of tools to ensure badge
owners can easily and immediately claim and share their
badges
On basno, badges have unique home pages where
people can always access their badges without
downloading an app
With basno, each badge image can be personalized with
a badge owner’s name. Creating individualized badges
combats the threat of duplication
Make badges easy to claim,
store and access for deserving
participants
6 | Basno for Educators

8. Badge collections provide a detailed picture of a
person’s accomplishments, skills and experiences
A badge owner’s collection is a stand-alone
webpage that is unique to the individual badge
owner. It is a place where people can keep their
badges forever for free
A badge owner collection can grow over time as
owners collect the badges that, increasingly, say
who they are and what they have done
Help people build a collection of
meaningful badges
7 | Basno for Educators
Nicholas Thorne
Owner of 4 badges

9. Badge owners have often dedicated themselves to
similar pursuits.
They are therefore well suited to be connected in a
trusted online environment and given the tools to
interact, share knowledge and debate.
At an issuer’s option, every badge can be paired with a
private, badge owners only community for this kind of
interaction
Connect badge owners around
shared accomplishments
8 | Basno for Educators

10. Give people great tools for displaying
their badges (1/2)
We maintain best-in-class badge
sharing tools
New LinkedIn features have made it
possible for badges to be added to
permanent positions on a user’s
online resume (not just as status
updates in a user’s feed)
In professional contexts, over 60% of
users will add their badge
permanently to their LinkedIn
profile
NYU-SCPS Certificate in Digital Media
Marketing Badge
9 | Basno for Educators

11. In 2014, when people are proud of
something they let their friends
know on Facebook
70% of badge owners use our
tools to add their badge to their
Facebook timeline, because
badges are great native, social
content
NYU-SCPS Certificate in Digital Media
Marketing Badge
Nicholas has completed a certificate in Digital
Media Marketing.
Issuer: NYU-SCPS
Give people great tools for displaying
their badges (2/2)
10 | Basno for Educators

12. HOW IT WORKS: BADGE ISSUERS
SECTION 1
11 | Basno for Educators

13. Use our tools or work with a talented designer to create
the perfect badges
12 | Basno for Educators
Your brand,
logo and
colors
Our network of
talented badge
designers
+
The badge
design that you
want
=

14. Completely control distribution
through individualized email
invitations
With basno, distributing badges is as simple as
uploading a list of deserving badge owners and
sending unique, single-use badge invitations through
our secure email engine
Our proprietary distribution tools ensure that only the
people who should own your badges end up claiming
them
Our powerful administrative dashboard allows you full
control without having to deal with time consuming
integration
13 | Basno for Educators

15. Track how people use the
badges you give them
basno makes badges measurable by providing
detailed tracking and statistics
Understanding how people interact with
badges makes it possible to assess the impact of
a badge program
Organizations can use badges to identify their
most valuable members by downloading
detailed information about who claims badges
and then engaging that group with surveys and
special rewards
14 | Basno for Educators

16. NYU School of Continuing and Professional Studies - Digital Badges
Selected Case Study
6,500
badges claimed
5,750
social media postings
1,000
hours spent
3,500
2,000
250 Certificate in
Digital Media
Marketing
Certificate in
Project
Management
Certificate in
Global
Affairs
250
200
160
TOP THREE BADGES
OUTBOUND TRAFFIC
Launched ~130 badges corresponding
and invited all certificate earners since
1990 to claim a badge
Objective:
Help certificate holders promote their
accomplishments and gain a competitive
edge
Result:
Successful introduction of a digital
credential that is valuable to certificate
holders as a tool for signaling their
accomplishments with credibility online
15 | Basno for Educators