Research and Development
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The document discusses various topics related to art, architecture, education, and branding. It suggests embracing crazy ideas and innovating around a higher meaning rather than focusing solely on user needs. The final sentence recommends planning innovations designed with shared values that can increase life experiences.
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Research and Development
- 1. Art: FMCG Sales Effectiveness Art Education: Purpose Architecture: Values Architecture Education: Functional Skill Development Art: Audience Engagement Art Education: Brand Protection Architecture: Campaign Optimization Architecture Education: Global Brands Embrace crazy ideas Innovate around a higher meaning
- 2. Forget user-centred innovation Plan for an ‘increase to life’ designed with shared values