Fashion thinking

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2. Contents
1. Acknowledgement
2. Introduction
3. Brand board
4. Inspiration board
5. Color board
6. Client board
7. Range Development
8. Flats
9. SWOT Analysis
10. References

3. Acknowledgement
“thanks giving”
• I’m very grateful to Ms. Shristi ma’am
who helped me all through my journey
of this project .
• Mr. Balakrishnan who spared his time
for me to explain about each and every
detail of Chumbak brand .
GRATITUDE

4. Introduction
”Agenda ”
• Brand Research
The detail information about
brand.
• Visual Inspiration
Selecting the picture that
inspires us.
• Range Development
Acquiring the details from the
brand and visual image we need
to develop a range.

5. Mainly people who likes vibrant colors and the people
who are not EARNING BY THEIR OWN
Inspired by ANCIENT
INDENESE Style
100%
cotton
50% Cotton and 50%
Modal
80% cotton & 20%
polyester
95% cotton & 5%
elastane
86% viscose,9% glitter & 5%
Spandex
B R A N D B O A R D
Chumbak is a lively, VIBRANT brand that creates
a range of products that are India inspired……..
100 %
viscose

6. ABOUT BRAND
1. PRINTS : old ancient usable things , Indenese
2. COLORS : vibrant colors like pink , yellow , navy blue , teal , peach.
3. THEME : In summer – tropical , in winter – wild and free.
4. CUSTOMER AGE GROUP : 16 – 30 .
5. STOCK CHANGE : twice in a month .
6. ARRANGEMENT : once in a week.
7. STYLE : sleeveless , chemisole , dungaree , single piece dresses , body suits .
8. FABRIC : both blended and normal once
9. CATEGORIES : about 300 like playing cards , dresses , kitchen utensils , wallets , slippers , bed sheets , magnets
etc.,
10. USP : fun , colorful , Indenese .
Chumbak was founded in 2010 as an idea for creating a range of fun souvenirs for India and Indians . I love the
design and that was always above everything . Most of their products are Indian inspired . They mainly promotes
their brand through social media.

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8. Inspiration Board

9. ABOUT INSPIRATION
The name of the Architecture that I was inspired is GRAND CANCUN and the name of the Architect is RICHARD
MORETA CASTILO . I inspired by the shape of the structure’s main building which is like snake . This awesome eco
– architecture contributes to the myth and raises the serpent from water to infinity , a great representation of
exceptional harmony between Mayan people and their new metropolis . It is the first marine platform designed
to help recover the environment instead of exploiting it .
1. It is a multi – functional which will generate renewable energy as well as clean up the ocean around it.
2. It also includes all the usual luxury components , plus loads of shopping and underwater dining .
3. Solar energy panels will cover the surface of the offshore platform , providing energy for the resort and the
city grand Cancun's grid .
4. It produces energy by underwater tidal wave energy .
5. It improves environment by filtering out pollutants and hydro carbons in the water .
6. Finally , their aim is to create a zero carbon foot print .

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12. Gender:Female.
Age :16-30 years
Income : Upper middle class
Occasion:Day wear
Look:girly,funky,colourful,indenese
Market:Indian
Silhouette : symmetrical
Style : Arty , exotic
C L I E N T E L E B O A R D

13. ABOUT CLIENTELE
1. I choose my clients , like who loves VIBRANT colors .
2. Who is depending on their families to buy clothes .
3. Most of my clients are unmarried .
4. Who is earning less amount (just relived from B . Tech) and kitty party people who are
married .
5. Who loves the print .
6. Age group ranges from teenagers to 30 years old people .
7. Who like symmetrical silhouette .
8. How wants to look funky , colorful and Indenese .

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16. SWOT Analysis
STRENGTHS
1. Passionate
2. Creative
3. Punctual in doing work on time.
4. Makes good use of technology like
photoshop , internet , pinterest etc ;
WEAKNESS
1. Impatient when things are not
getting done.
2. Tries to finish things very fast.
OPPORTUNITIES
1. Fashion designer.
2. I can sketch design through
visualizing things around me.
THREATS
1. Maintaining my sketches
neatly all through the
module.

17. REFERENCES
1. PINTEREST , from this I got many ideas like how to give the complete detailing for the dresses that I
have designed and for how to draw flat sketches . http://pin.it/GLFhDRl
2. BEHANCE , through which I selected my layout and I came to know how the other people presenting
their work .
3. INSTAGRAM , following the designers is a great benefit for us , we come to know what and how they
are designing the range and all.