2012 Social Fresh conference webinar presentation about creating and setting your budget for Facebook advertising.

1. Facebook Ads 101
Creating Your Ad & Setting Your Budget

2. Creating Your Ad & Setting Your Budget
THOROUGHLY MODERN MARKETING Facebook Ads 101: Creating Your Ad & Setting Your Budget
Presenter: Anita Loomba (@anitaloomba)

3. 4 Steps to Creating & Budgeting Facebook
Ads
1. Design the Ad
2. Choose Your Target Audience
3. Control the Costs
4. Submit & Monitor Performance
THOROUGHLY MODERN MARKETING Facebook Ads 101: Creating Your Ad & Setting Your Budget

4. Step 1: Design The Ad
• Elements of an Ad:
• Destination URL
• Ad Title
• Body Text (135 characters)
• Image
THOROUGHLY MODERN MARKETING Facebook Ads 101: Creating Your Ad & Setting Your Budget

5. THOROUGHLY MODERN MARKETING Facebook Ads 101: Creating Your Ad & Setting Your Budget
Step 2: Choose Your Target
Audience
• Targeting Opportunities:
• Location
• Demographics
• Likes & Interests
• Education & Work
• Advanced Demographics
Example
Targeting:

6. THOROUGHLY MODERN MARKETING Facebook Ads 101: Creating Your Ad & Setting Your Budget
Step 3: Control The Costs
• 3 Factors to Consider:
• Campaign Budget
• Daily
• Lifetime
• Ad Schedule
• Continuous
• Specific Time Ranges
• Pricing
• CPC
• CPM
• Choosing Max Bid

7. THOROUGHLY MODERN MARKETING Facebook Ads 101: Creating Your Ad & Setting Your Budget
Step 4: Submit & Monitor
• Ensure your ad meets the advertising guidelines -
available here:
http://www.facebook.com/ad_guidelines.php.
• Monitor Performance:
• What are your goals?
• What are you metrics?
Example Facebook Metrics:
Social Influence
Total Clicks
Impressions
CTR (Click-through rate)
Avg. CPC (Cost-per-click)

8. website: www.tmmpdx.com
THOROUGHLY MODERN MARKETING
email: info@tmmpdx.com
@anitaloomba
twitter: @tmmpdx