Rob de graaf (Philips Innovation Services) - Value networks for innovation entrepreneurship Intrapreneurship Conference 2014 www.intrapreneurshipconference.com #Intracnf14

1. 1 December 11, 2014 Philips Innovation Services Industry Consulting
Value Networks
for Innovation
Rob de Graaf
Philips Innovations Services - Industry Consulting
Dec 11, 2014

2. 2 December 11, 2014 Philips Innovation Services Industry Consulting
Value Networks for Innovation
Content
• Introduction Philips Innovation Services
• Introduction Value Networks
• Value Modeling Tool
• Application
Industry
Consulting
Where consulting
gets hands-on

3. 3 December 11, 2014 Philips Innovation Services Industry Consulting
Consumer Healthcare
Lifestyle
Lighting Philips Group
Innovation
Philips Innovation Services
Position in Philips
Non-Philips
Customers
Royal Philips Electronics
IP&S
Research
Incubators
Philips
Innovation
Services

4. 4 December 11, 2014 Philips Innovation Services Industry Consulting
• Innovation Strategy and
Roadmapping
• Create winning
architectures
• Portfolio management
• Competence
management
• Lean development /
DfSS / DfSC / DfX
• Product Launch
• Open Innovation,
Organizing R&D,
Global R&D
• IT for R&D, PLM, PDM
• End User Driven Innovation /
Value propositions
• Breakthrough innovation, TRIZ
• Ideas to business model /
business case / value networks
• Digital Innovation
Industry Consulting - three levers to pull
How do I chose
where and what
to innovate?
How do I
innovate faster,
better, cheaper?
How do I get better
innovations for
profitable growth?

5. 5 December 11, 2014 Philips Innovation Services Industry Consulting
Value Modeling Tool
Capturing value networks
 Industry Consulting developed proprietary tool for building value networks
 The tool is based on earlier experiences with “hardware”
• Real live cases
 The tool allows live development of a value network in a workshop
• Or live review and editing
 Tool is best used on a smart board
• Tool has been tested in multiple workshops in 2013
• Now developing the next generation tool for release early 2015
 Industry Consulting consultants operate the tool and facilitate workshop

6. 6 December 11, 2014 Philips Innovation Services Industry Consulting
Application
Context and deployment
 Check where in the process, e.g.
• Vision created
• First views on what a proposition could look like
• First views on competitors
• Key now to find right positioning and partners
 Using the Value network in this setting to
• Create a full picture of the developing ecosystem
• Verify assumptions in the value network
• Understand type of partnerships needed for success
• Scan possible partners that would strengthen Philips’ position
• Update the network during the process for decision making

7. 7 December 11, 2014 Philips Innovation Services Industry Consulting
Current Value Modeling Tool
Icons and relationships
Customer
Provider of Systems
Provider of Goods
Provider of Services
Provider of Content
Marketing
Supplier
Enabler
Financier
Government (or NGO)
Godfather (or Community)
Intermediary
Competitor
Good and Services
Money or other Credits
Information
Intangible Value
Hide
Unhide
Calculate input/output
List all information
Export picture to .png
Hide/unhide control circles

8. 8 December 11, 2014 Philips Innovation Services Industry Consulting
Example Food Waste
Created in just 1 hour, with people that never did it before…

9. December 11, 2014 Philips Innovation Services Industry Consulting
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