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Analysis of Brands Focusing
on Different Needs according
to Maslow’s Hierarchy of
Needs
By: Anirban, Saunak ,Sourin, Raj Kumar, Saiteja, Meghna, Shweta
Group – H
Brand Management
Brands catering to the Physiological Need
“SLEEP ON”
“You’re not you
when you’re
hungry”
Brands catering to the Safety & Security Need
“BE SAFE”
“RAHO BEFIKAR”
Brands catering to the Love & Belonging Need
“HAR EK FRIEND ZAROORI
HOTA HAI”
“MITHAZ ZINDAGI KI”
Brands catering to the Esteem Need
“ITS NOT A WATCH IT’S
A CROWN FOR
ACHIVEMENT”
“ITS PRIDE YOU
WEAR”
Brands catering to the Self-Actualization Need
“DARR KE AAGE
JEETH HAI”
“UNLEASH YOUR
FULL POTENTIAL”
Analysis of brands catering to different needs according to Maslow's Hierarchy of Needs

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Analysis of brands catering to different needs according to Maslow's Hierarchy of Needs