5. 5
Creating New Value Curve: Example Forumle 1 hotels from Accor
Value Innovation curve only focuses on parameters that customer truly appreciates
Hotel 1 Hotel 2 Formule 1
Low
Medium
High
ValueGenerated
Copyright Kim & Mauborgne
8. 8
The Three Platforms to Create Value Innovations
Successful Value Innovation Companies leverage
‘ALL’ Three Platforms
ProductProduct ServicesServices DeliveryDelivery
• Logistics
• Channels
• Maintenance
• Support
• Professional Services
• Enablement
• Product Features
• Technology innovations
• User Experience
10. 10
Driving the Company for High Growth: Responsibilities for Business Managers
Identify & Articulate
prevailing strategies
Challenge Prevailing
strategies to build value
innovations
Ignore assumptions,
industry benchmarks,
competition, Assets,
Given conditions
Ask the important 4
questions for profitable
Growth
Identify promising
possibilities for Growth
across portfolio
Be a Pioneer of Value
Innovations; Not ‘just’
technology leader
11. 11
Testing Growth Potential of a Portfolio of Business
High Growth Strategies Lead to Value Innovations and drives Settlers and Migrators to Move
up to Pioneer Status