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Major Sources of Competitive Advantage Competitive Advantage Cost Advantage Marketing Advantage Differentiation Advantage - Distribution - Sales Effort - Brand Awareness - Variable Costs - Marketing Expenses - Operating Expenses - Product Differentiation - Service Quality - Brand Reputation
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Competitive advantage business diagram

  • 1. Major Sources of Competitive Advantage Competitive Advantage Cost Advantage Marketing Advantage Differentiation Advantage - Distribution - Sales Effort - Brand Awareness - Variable Costs - Marketing Expenses - Operating Expenses - Product Differentiation - Service Quality - Brand Reputation
  • 2. Drawpacks Business Diagrams Drawpack.com offers these premium Business Diagrams for students and professionals around the globe for their personal use for free. Please enjoy these Business Diagrams. You can send these slides to your personal contacts who might be interested in Business Diagrams. For further information about our service please contact us: [email_address] Please find our membership offer on http:// www.drawpack.com

Editor's Notes

  1. Source: Market – Based Management, Best, 2000