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Segmentation, targeting, positioning business diagram


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Marketing Management model and diagram for powerful business presentations.

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Segmentation, targeting, positioning business diagram

  1. 1. Segmentation, Targeting, Positioning your visual business knowledge business diagrams, management models, business graphics, powerpoint templates, business slides, free downloads, business presentations, management glossary <ul><li>Identify segmentation variables and segment the market </li></ul><ul><li>Develop profiles of resulting segments </li></ul>Market Segmentation Market Targeting <ul><li>Evaluate the attractiveness of each segment </li></ul><ul><li>Select the target segment(s) </li></ul>Market Positioning <ul><li>Identify possible positioning concepts for each target segment </li></ul><ul><li>Select, develop, and communicate the chosen positioning concept </li></ul>
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