3. Facts & Statistics
Facts change
Alcohol kills brain
cells.
New study: dendrites
can grow in adulthood.
Alcohol does damage
dendrites.
Statistics
Can be manipulated
4. Surveys & Poll Results
Surveys are used to measure
people’s attitudes and beliefs.
Need to be answered
honestly.
Many survey questions are
ambiguous in their wording.
Surveys contain many built-in
biases that make them even
more suspect:
biased wording
biased context
5. A Conclusion based on a Recent Poll
A U.S. Congressman
sent a questionnaire
to his constituents
and received the
following results:
92% were against
government-
supported child-care
centers.
Survey Question: Do
you believe the
federal government
should provide child-
care centers to assist
parents in rearing
their children?
6. Leading Words in Poll Questions
Do you believe the federal government
should provide child-care centers to assist
parents in rearing their children?
Versus
Do you believe the federal government
should provide child-care centers to assist
parents who are unable to find alternative
child care while they are working?
7. Do we throw the baby out
with the bath water?
Do not generalize further than warranted
Know the reputation of the surveying
company
Examine survey procedures before
accepting the results
Generate your own qualified
generalizations
8. Examples and Illustrations
Taken from observation, personal
experience or reading
Is the author an authority?
Is the personal experience valid?
Is the observation relevant to the claim?
Is it sufficient to persuade you to accept the
claim?
12. The Refutation
Examination of one or
two of the
opposition’s strongest
arguments
Disproves or finds
faulty with them
Forms
Concession
Statistics
Myths