Wsi 10 minutes 070510

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BNI 10 Minutes - "Local Internet Marketing, and the decline of Yellow Pages"

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Wsi 10 minutes 070510

  1. 1. Local Internet Marketing<br />and the decline of Yellow Pages<br />
  2. 2. Consumers and SME businesses<br />Look for a local supplier of products and services<br />Convenience<br />Service<br />Reputation & accountability <br />Price<br />Support local companies<br />
  3. 3. When was the last time you used these?<br />
  4. 4. People are looking online<br />More information<br />More sources<br />More quickly<br />More up-to-date<br /> and…..<br />Use of all printed information sources is declining : telephone directories, business & trade ‘bibles’, train timetables etc<br />
  5. 5. Who are good referrals?<br />Companies that traditionally advertised in Yellow Pages<br />Recently referral requests<br />Self Storage <br />Cosmetic Surgeons and Dentists<br />Heating and Ventilation<br />Car/van hire<br />Fencing supplier<br />I will help them get ‘local’ leads from the internet<br />
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  8. 8. Three chances to be found !<br />Organic results<br />Local business results<br />Sponsored links<br />But it doesn’t happen by chance!!!<br />(That’s the ‘Why’)<br />
  9. 9. WSI Delivers<br />Site optimisation<br />Local keywords and content<br />Local links<br />Local paid advertising campaigns<br />Google Adwords, Facebook<br />Geo-targetted – searchers within defined area<br />Google Spaces / Google Maps<br />Registration and optimisation<br />Visitor Tracking and Analysis<br />
  10. 10. Some ‘Typical’ Clients<br />Cheshire Cocktails<br />SEO – Chester, Manchester, Liverpool<br />Manchester Cosmetic Surgeon<br />Google & Facebook Ads – 25 mile radius M/Cr<br />Google Maps entry<br />Wall-Lag (loft and cavity wall insulation)<br />SEO – Chester, Mold, North Wales….<br />
  11. 11. WSI 10 Minutes<br />Who are good referrals?<br />Local ‘off-line’ advertisers<br />Occasional or distress purchases<br />Why?<br />Need to be found online ‘locally’<br />How can I help them?<br />Use the most appropriate tools to make it happen<br />‘No commitment’ initial review meeting<br />
  12. 12. Possible Referrals<br />Private Medical <br />Heating Contractors<br />Garage Doors<br />Hotels<br />Tiles & Flooring <br />Vets<br />etc… <br />Double Glazing<br />Security Systems<br />Office Cleaning<br />Self Storage<br />Health Spas<br />Landscaper<br />etc… <br />

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