Andy Drinkwater 安迪 德林克沃特 What Makes Something Newsworthy? 什么东西才是有新闻价值的? What Makes News? 构成新闻的要素?
“ News is what someone, somewhere doesn’t want you to print – all the rest is advertising.” “   新闻是某些人,某些地方不愿意让你把其付诸印刷的东西 ...
“ Journalism sits in an inverted moral values system. A newspaper’s idea of a really good car crash is one where no-one su...
Hard News   硬新闻 <ul><li>Stories that:   其故事是: </li></ul><ul><li>Need no explanation </li></ul><ul><li>无需解释 </li></ul><ul><...
<ul><li>Where </li></ul><ul><li>哪里 Geography is important… </li></ul><ul><li>地理位置是重要的 </li></ul><ul><li>IS IT RELEVANT </l...
<ul><li>What </li></ul><ul><li>内容 What’s new? So what? </li></ul><ul><li>有什么新鲜的地方? 那又会怎样?  </li></ul><ul><li>Will it be of...
<ul><li>When </li></ul><ul><li>时间 Timing is important: When did it happen? </li></ul><ul><li>时间点非常重要 </li></ul><ul><li>它是什...
<ul><li>Who? </li></ul><ul><li>人物?  People are more interesting than things  </li></ul><ul><li>人比事件更有意思 </li></ul>What mak...
<ul><li>Conflict, drama,  jeopardy </li></ul><ul><li>矛盾冲突,戏剧化,危险  Narrative/story telling elements Important to BEWARE! </...
<ul><li>Out of the ordinary </li></ul><ul><li>不寻常性 </li></ul><ul><li>Tallest, fastest, oldest longest, strangest </li></ul...
<ul><li>Celebrity </li></ul><ul><li>名人 M ovies, music, models  </li></ul><ul><li>电影,音乐, 模特 </li></ul>What makes news   什么构...
<ul><li>To be considered newsworthy, an event usually must have broad interest in one or more   news values </li></ul><ul>...
<ul><li>Entertainment  娱乐性 </li></ul><ul><li>(does it make for a fun story?   它是否 是 一个有意思的故事 )  </li></ul><ul><li>Oddity  ...
<ul><li>Where   地点 </li></ul><ul><li>What 内容 </li></ul><ul><li>When 事件 </li></ul><ul><li>Who 人物 </li></ul><ul><li>Conflict...
B R I T I S H N E S S   英国特性 . What is news?   什么是新闻 <ul><li>Fairness   公平 </li></ul><ul><li>Underdog   失败 者 </li></ul><ul...
What is news?   什么是新闻 [The British tabloid (popular) newspapers have]… an impudence and impertinence toward power that is ...
Upcoming SlideShare
Loading in …5
×

Shanghai.Delegation.What.Makes.News

605 views

Published on

What makes news for the Western Media - part of workshop for delegation of senior officials from Shanghai preparing for Shanghai Expo 2010

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
605
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Shanghai.Delegation.What.Makes.News

  1. 1. Andy Drinkwater 安迪 德林克沃特 What Makes Something Newsworthy? 什么东西才是有新闻价值的? What Makes News? 构成新闻的要素?
  2. 2. “ News is what someone, somewhere doesn’t want you to print – all the rest is advertising.” “ 新闻是某些人,某些地方不愿意让你把其付诸印刷的东西 - 剩下其余的全部只是广告 .” William Randolph Hearst 威廉 . 伦道夫 . 赫斯特 What is news? 什么是新闻
  3. 3. “ Journalism sits in an inverted moral values system. A newspaper’s idea of a really good car crash is one where no-one survives.” “ 记者是坐在一个 颠倒 的道德价值体系中。对于一份报纸而言,一个好的车祸就是当中无人生还 .” Michael White, The Guardian 麦克尔 . 怀特,卫报 What is news? 什么是新闻
  4. 4. Hard News 硬新闻 <ul><li>Stories that: 其故事是: </li></ul><ul><li>Need no explanation </li></ul><ul><li>无需解释 </li></ul><ul><li>Define an era </li></ul><ul><li>定义一个时代 </li></ul><ul><li>Stand out in the memory </li></ul><ul><li>会在记忆中突出的显现出来 </li></ul>
  5. 5. <ul><li>Where </li></ul><ul><li>哪里 Geography is important… </li></ul><ul><li>地理位置是重要的 </li></ul><ul><li>IS IT RELEVANT </li></ul><ul><li>TO MY AUDIENCE? </li></ul><ul><li>这是否和我的听众相关? </li></ul>What makes news 什么构成新闻
  6. 6. <ul><li>What </li></ul><ul><li>内容 What’s new? So what? </li></ul><ul><li>有什么新鲜的地方? 那又会怎样? </li></ul><ul><li>Will it be of interest to my audience ? </li></ul><ul><li>这会是我的听众的兴趣所在吗? </li></ul>What makes news 什么构成新闻
  7. 7. <ul><li>When </li></ul><ul><li>时间 Timing is important: When did it happen? </li></ul><ul><li>时间点非常重要 </li></ul><ul><li>它是什么时间发生的? </li></ul>What makes news 什么构成新闻
  8. 8. <ul><li>Who? </li></ul><ul><li>人物? People are more interesting than things </li></ul><ul><li>人比事件更有意思 </li></ul>What makes news 什么构成新闻
  9. 9. <ul><li>Conflict, drama, jeopardy </li></ul><ul><li>矛盾冲突,戏剧化,危险 Narrative/story telling elements Important to BEWARE! </li></ul><ul><li>叙述 / 讲故事的要素 </li></ul><ul><li>认识到这些问题是非常重要的! </li></ul>What makes news 什么构成新闻
  10. 10. <ul><li>Out of the ordinary </li></ul><ul><li>不寻常性 </li></ul><ul><li>Tallest, fastest, oldest longest, strangest </li></ul><ul><li>最高的,最快的,最老的,最长的,最奇怪的 </li></ul>What makes news 什么构成新闻
  11. 11. <ul><li>Celebrity </li></ul><ul><li>名人 M ovies, music, models </li></ul><ul><li>电影,音乐, 模特 </li></ul>What makes news 什么构成新闻
  12. 12. <ul><li>To be considered newsworthy, an event usually must have broad interest in one or more news values </li></ul><ul><li>要被认为是有报道价值的,一个事件必须是在一个或多个新闻价值 的广泛兴趣 </li></ul><ul><li>Effect 后果 (how many people were, are or will be affected? 有多少人已经,正在或将会被影响到? ) </li></ul><ul><li>Timeliness 时间表 </li></ul><ul><li>(did the event occur very recently ? 该事件是最近发生的吗? ) </li></ul><ul><li>Revelation 新发现 </li></ul><ul><li>(is there significant new information, previously unknown? 是否有以前是未知的重大的新的信息, ) </li></ul><ul><li>Proximity 地理接近位置 </li></ul><ul><li>(was the event nearby geographically ? 是否是一个附近的 事件 ?) </li></ul>How to deal with the press – What is news? 如何应对媒体 - 什么是新闻?
  13. 13. <ul><li>Entertainment 娱乐性 </li></ul><ul><li>(does it make for a fun story? 它是否 是 一个有意思的故事 ) </li></ul><ul><li>Oddity 古怪性 </li></ul><ul><li>(was the event highly unusual? 该事件是否非常不寻常 ) </li></ul><ul><li>Celebrity 名人 </li></ul><ul><li>(was anyone famous involved? 有没有任何著名人物卷入其中? ) </li></ul><ul><li>. </li></ul>How to deal with the press – What is news? 如何应对媒体 - 什么是新闻?
  14. 14. <ul><li>Where 地点 </li></ul><ul><li>What 内容 </li></ul><ul><li>When 事件 </li></ul><ul><li>Who 人物 </li></ul><ul><li>Conflict 矛盾冲突 </li></ul><ul><li>So what? 那又怎么样呢 ? </li></ul><ul><li>Topicality 时事性话题 </li></ul><ul><li>Oddity 古怪性 </li></ul><ul><li>Consumer 消费者 </li></ul><ul><li>Celebrity 名人 </li></ul>What makes news? 什么构成新闻
  15. 15. B R I T I S H N E S S 英国特性 . What is news? 什么是新闻 <ul><li>Fairness 公平 </li></ul><ul><li>Underdog 失败 者 </li></ul><ul><li>Bullying 威吓 </li></ul><ul><li>Xenophobia 仇外 心理 </li></ul><ul><li>Humour 幽默 </li></ul><ul><li>The Bulldog Spirit 牛犬精神 </li></ul>
  16. 16. What is news? 什么是新闻 [The British tabloid (popular) newspapers have]… an impudence and impertinence toward power that is for me one of the defining characteristics of the British press. 英国小报 ( 流行 ) 报纸有…对权力的轻率无耻和鲁莽无理 的态度 ,在我看来是英国媒体的根本性特征 之一 。 James Geary, Europe Editor, Time Magazine 詹姆士 . 葛瑞,欧洲编辑,时代杂志

×