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Pizza Congelata

Retail Modern Romania




                                                                                    1


                                                Title of Presentation
                                     Title of Presentation
                        Copyright © 2011 The Nielsen Company. Confidential and proprietary.
PIZZA CONGELATA
             evolutia volumului vanzarilor, comert modern

      % vs luna
     precedenta


                                                                                     +10,8%
             +11,4%                                    +8,5%       +1,5%
+11,6%                                      +2,4%
                            -16,3%                                                                       -25,6%




 Feb - Mar    Apr - Mai   Iun - Iul 2010   Aug - Sep   Oct - Nov   Dec - Ian        Feb - Mar           Apr - Mai
   2010        2010                          2010        2010       2011              2011                2011


                                                                                                                                2



                                                                    Copyright © 2011 The Nielsen Company. Confidential and proprietary.
PIZZA CONGELATA
                  evolutia valorii vanzarilor, comert modern

                                                                                        +12,8%
                 +4,3%                                    +10,5%       -0,4%
      -6,2%                    -11,3%
                                              +0,8%                                                         -19,7%




     Feb - Mar   Apr - Mai   Iun - Iul 2010   Aug - Sep   Oct - Nov   Dec - Ian        Feb - Mar           Apr - Mai
       2010       2010                          2010        2010       2011              2011                2011


                                                   % vs luna                                                                       3
                                                  precedenta


Title of                                                               Copyright © 2011 The Nielsen Company. Confidential and proprietary.
PIZZA CONGELATA
ponderea tipurilor de pizza in volumul vanzarilor
  Retail modern, Iun / Iul 2010 – Apr / Mai 2011



                   Marca proprie
                       47%




                                      Altele
  Prosciuto                           13,6%
    11,9%

                                             Sunca si
         Speciala                         ciuperci - 4,1%
           7% Capricciosa    Salami
                                       Quattro
                 6,4%         6%
                                      Formaggi                                                        4
                                         4%



                                          Copyright © 2011 The Nielsen Company. Confidential and proprietary.
PIZZA CONGELATA
ponderea tipurilor de pizza in valoarea vanzarilor
  Retail modern, Iun / Iul 2010 – Apr / Mai 2011



                           Marca proprie
                              38,87%



 Prosciuto
   13,6%
                                           Altele
                                           15%


      Speciala
                                                   Sunca si
       8,3%
                                                ciuperci - 3,6%
             Capricciosa
                             Salami
                7,6%                        Quattro
                              7,2%
                                           Formaggi                                                         5
                                             5,8%



                                                Copyright © 2011 The Nielsen Company. Confidential and proprietary.
THANK YOU




Contact:
Roxana Baciu
roxana.baciu@nielsen.com



                                                                                       6



                           Copyright © 2011 The Nielsen Company. Confidential and proprietary.

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Comerciantul ro frozen pizza iul 2011

  • 1. Pizza Congelata Retail Modern Romania 1 Title of Presentation Title of Presentation Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • 2. PIZZA CONGELATA evolutia volumului vanzarilor, comert modern % vs luna precedenta +10,8% +11,4% +8,5% +1,5% +11,6% +2,4% -16,3% -25,6% Feb - Mar Apr - Mai Iun - Iul 2010 Aug - Sep Oct - Nov Dec - Ian Feb - Mar Apr - Mai 2010 2010 2010 2010 2011 2011 2011 2 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • 3. PIZZA CONGELATA evolutia valorii vanzarilor, comert modern +12,8% +4,3% +10,5% -0,4% -6,2% -11,3% +0,8% -19,7% Feb - Mar Apr - Mai Iun - Iul 2010 Aug - Sep Oct - Nov Dec - Ian Feb - Mar Apr - Mai 2010 2010 2010 2010 2011 2011 2011 % vs luna 3 precedenta Title of Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • 4. PIZZA CONGELATA ponderea tipurilor de pizza in volumul vanzarilor Retail modern, Iun / Iul 2010 – Apr / Mai 2011 Marca proprie 47% Altele Prosciuto 13,6% 11,9% Sunca si Speciala ciuperci - 4,1% 7% Capricciosa Salami Quattro 6,4% 6% Formaggi 4 4% Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • 5. PIZZA CONGELATA ponderea tipurilor de pizza in valoarea vanzarilor Retail modern, Iun / Iul 2010 – Apr / Mai 2011 Marca proprie 38,87% Prosciuto 13,6% Altele 15% Speciala Sunca si 8,3% ciuperci - 3,6% Capricciosa Salami 7,6% Quattro 7,2% Formaggi 5 5,8% Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • 6. THANK YOU Contact: Roxana Baciu roxana.baciu@nielsen.com 6 Copyright © 2011 The Nielsen Company. Confidential and proprietary.