1. Nielsen Retail Audit – comerciantul.ro
Pastila de informare
– comert traditional vs. comert modern
- mai 2011
Categoria de produse: detergent de vase

2. Categoria de produse: detergent de vase
Cum se impart vanzarile acestor produse intre
comertul modern si comertul traditional?
Market Share 2010 – Market Share 2010 –
in volum in valoare
Comert Comert
traditional traditional
36% 40%
Comert
Comert modern,
modern, 60%
64%
Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry 2
Copyright © 2011 The Nielsen Company. Confidential and proprietary. Profilul vanzarilor in categorii – Retail Romania

3. Categoria de produse: detergent vase
Ponderea tipurilor de detergent de vase in comertul modern
Alte tipuri,
10%
Gel, 21%
Pasta,14%
Total vanzari 2010 -
Lichid, 55% comert modern -
ponderi in volum
Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry 3
Copyright © 2011 The Nielsen Company. Confidential and proprietary. Profilul vanzarilor in categorii – Retail Romania

4. Categoria de produse: detergent de vase
Ponderea tipurilor de detergent de vase in comertul traditional
Alte tipuri, 2%
Pasta, 14%
Gel, 26%
Lichid, 58% Total vanzari 2010 -
comert traditional -
ponderi in volum
Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry 4
Copyright © 2011 The Nielsen Company. Confidential and proprietary. Profilul vanzarilor in categorii – Retail Romania