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Does your content team curse their tools and that CMS you spent oodles of money on? This presentation may just have the answers to your problem…
Over the last decade we’ve gotten pretty good at building web properties that are highly optimized for our site visitors. We focus on the visitor from the very beginning and advocate for them through the entire development process. Unfortunately, there’s a user group out there that often gets ignored – the internal content team. They can be anyone from a journalist in a high paced newsroom to a roving blogger, but the tools they use and their ability to get content onto the web easily and efficiently can be a major challenge. More often than not, they get overlooked in the development process and end up fighting with tools that make their lives miserable. Fear not, with a few easy tips and tricks we can turn things around.
This presentation will shed light on the current crop of CMS problems that make it unnecessarily hard for content teams to get their jobs done, as well as go over a number of tactics and activities that fix this problem. With a little bit of advanced planning and foresight, it’s more than possible to roll out a CMS based site and toolset that is efficient to use and loved by its users.