A presentation about technology and Innovation. Commonwealth Bank and Mobile wallet

1. for
Make it Happen
Role of technology for innovation

2. Ants Marching – Creative Strategies
Vision
Marketing for others is our core service.
Top quality services and high level of delivered products is our daily mission.
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3. Ants Marching – Services
Creative development of Digital Advertising
Digital strategy & channel planning
Digital media planning, buying
Campaign strategy, management
Campaign tracking and optimisation
Email implementation and management
Email marketing campaign strategy
Mobile marketing
Search engine optimisation (SEO)
Search engine Marketing (PPC)
CRM management and strategy
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4. Make it Happen: Role of technology for innovation
Technology
&
Leadership
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5. Innovative Technologies
1981 1990 Now
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6. The World is going Mobile!
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7. The World is going Mobile!
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8. The World is going Mobile!
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9. The World is going Mobile!
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10. The World is going Mobile!
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11. The World is going Mobile!
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12. The World is going Mobile!
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13. Mobile Penetration
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14. Mobile Penetration
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15. Make It Happen
How could benefit
from the mobile trend?

16. NFC – Near Field Communication
• Chip that allows contactless communications
similarly to Bluetooth
• Send information without needing to touch the
devices or go through multiple steps setting up a
connection.
• Evolution of the radio-frequency
identification (RFID)
• Mobile producers have started installing short range NFC
chips on board of their devices mainly to anticipate the demand of
touch-less payment capabilities
• One in five smart phones will feature NFC tech by
2014, according to forecasts by Juniper Research
• Not a new technology: used for years as the basis for the London
Underground's Oyster cards, where you simply tap your Oyster
card on a pad to pay for your journey.
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17. Near Field Communication – endlesss use
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18. NFC in Australia
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20. Main Road WA & NFC
Data Collection:
• Traffic Statistics
• Trends
• Road Usage
What would you do with this
information?
Push notification to drivers: Road Maintenance based on
actual usage
• Traffic conditions
• Alternative route
• Communications bridge with other
authorities e.g. Alternative route by public Targeted advertising
transport
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21. Conclusion
Technologies lead innovations
Innovations lead to leaderships
Leaderships lead to competitive advantage

22. Questions?
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www.antsmarching.com.au
+61 (8) 6189 3653
info@antsmarching.com.au