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IT MATTERS
ONCE AGAIN
IT management should, frankly, become
boring. The key to success, for the vast
majority of companies, is no longer to seek
advantage aggressively but to manage costs
and risks meticulously
If, like many executives, you’ve begun to take a more
defensive posture toward IT in the last two years, spending
more frugally and thinking more pragmatically, you’re already
on the right course. The challenge will be to maintain that
discipline when the business cycle strengthens and the chorus
of hype about IT’s strategic value rises anew.
Nicholas G. Carr
In 2003 he was almost right
1960
Mainframe
1970
Client Server
1980
Office
automation
1990
ERP & DWH
2000
CRM & Web
All companies were doing the same thing at the same time with the same vendors.
IT was not a real strategic differentiator.
IT was almost a commodity
Today the situation has dramatically changed
Storage Cost-Performance (1992-2015)
Source: Deloitte University Press
Computing Cost-Performance (1999-2012)
Source: Deloitte University Press
Bandwidth Cost-Performance (1999-2012)
Breakthrough opportunities
Lower the costs Faster adoption rate
Breakthrough opportunities
Disruptive threats
● Fifty years ago, the life
expectancy of a firm in
the Fortune 500 was
around 75 years. Today,
it’s less than 15 years
and declining all the time
(1).
● Only 12.2% of the
Fortune 500 companies in
1955 were still on the list
59 years later in 2014 (2)
Fourth Industrial Revolution
The World Economic Forum calls the emerging hyper-creative marketplace a
Fourth Industrial Revolution, projecting that the “scale, scope, and complexity
of the [economic transformation will be unlike any humankind has
experienced before ... disrupting almost every industry in every country .” (1)
Accelerating Obsolescence
PAST
Capital was invested to create a new source of value,
after which the owner could spend years harvesting their
asset. Because so much more time was spent in the
harvest stage, success was tied to operational excellence.
Profit flowed from improving efficiency while delivering
consistent quality.
PPRESENT/FUTURE
As highly effective competitors enter markets with ever-greater
speed, the lifespan of any given idea is compressed. Innovation
can still create new market opportunities, but the time an
organization or individual has to harvest potential profit falls
dramatically. This is the fact that undermines the two century old
model for the industrial economy.
From execution to search: serial innovation
Innovation becomes the new core competency
To thrive organization will need to repeatedly create unique and original
value that matters in the marketplace, quickly and at affordable cost.
What kind of Innovation?
SUSTAINING DISRUPTIVEEFFICENCY
Disruptive innovation transform
complicated, costly products that
previously had been available only
to a few people, into simpler,
cheaper products available to
many. It creates jobs and
consumes capital
Sustaining innovation replace old
products with new.
It has a zero-sum effect on jobs
and capital.
Efficiency innovation reduce the
cost of making and distributing
existing products and services.
It reduces jobs and creates
capital.
Gap in enterprise sustainability
Closing this gap requires new ways of
thinking and working. It requires a shift
from a mindset of sustained competitive
advantage, to one of limited transient
advantage. It requires a mindset and
culture of rapid experimentation,
learning, and adjustment.
Martec’s Law
Technology changes
exponentially, but organizations
change logarithmically.
The new role of Technology
Each company is becoming a Tech Company
“Goldman Sachs is a technology firm”
Lloyd Blankfein, Goldman Sachs’ Chairman and CEO
“GE is on track to become a top 10 software company'”
Jeff Immelt, GE’s Chairman and CEO
“We are as much a tech company as we are a pizza company”
Patrick Doyle, CEO of Domino’s Pizza
“Il nuovo inglese è il coding.”
Gianmario Verona, rettore dell’università commerciale Luigi Bocconi
What does it take to become a tech company?
Six memos for the future
Courage
For courageous executives, failing fast is
synonymous with quick learning, and costly risk is
mitigated through rapid experimentation
Source: “THE NEXT BIG DISRUPTION: COURAGEOUS EXECUTIVES” - ThoughtWorks
Playing safe is very risky
Source: “THE PURPLE COW” - Seth Goldin
Adaptation
● act to learn
● fight waste and kill silos
● iterate fast in small batches
● design for change
● pivot if necessary
● (Kill IT department)
● Empower and grow multidisciplinary, future-ready
employees.
● Erase the lines between business and technology.
● Create cross-functional teams all focused on a single
market objective
Multidisciplinary
Conway’s Law
"Any organization that designs a system will inevitably
produce a design whose structure is a copy of the
organization's communication structure"
People
Despite rapid growth in the ICT sector, creating
some 120,000 new jobs a year, Europe could
face a shortage of more than 800,000 skilled ICT
workers by 2020
Source: Andrus Ansip, Vice-President at the European Policy Centre
Value
● Mesure always the value from the
point of view of the customer
● Product Mindset vs Project
Mindset
● Value is in the outcome not in the
output
Openness
● Focus on value no matter from where it come from. Most of it come
from the outside
● Think at your organization as an ecosystem not as an island.
Develop partnerships
Starting on a new path is
scary, but after every step
we realize how dangerous
it would've been to
remain still
Andrea Gioia
Partner at Quantyca & Co-founder at Blindata.io

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IT matters once again

  • 2.
  • 3. IT management should, frankly, become boring. The key to success, for the vast majority of companies, is no longer to seek advantage aggressively but to manage costs and risks meticulously If, like many executives, you’ve begun to take a more defensive posture toward IT in the last two years, spending more frugally and thinking more pragmatically, you’re already on the right course. The challenge will be to maintain that discipline when the business cycle strengthens and the chorus of hype about IT’s strategic value rises anew. Nicholas G. Carr
  • 4. In 2003 he was almost right 1960 Mainframe 1970 Client Server 1980 Office automation 1990 ERP & DWH 2000 CRM & Web All companies were doing the same thing at the same time with the same vendors. IT was not a real strategic differentiator. IT was almost a commodity
  • 5. Today the situation has dramatically changed
  • 9. Breakthrough opportunities Lower the costs Faster adoption rate
  • 11. Disruptive threats ● Fifty years ago, the life expectancy of a firm in the Fortune 500 was around 75 years. Today, it’s less than 15 years and declining all the time (1). ● Only 12.2% of the Fortune 500 companies in 1955 were still on the list 59 years later in 2014 (2)
  • 12. Fourth Industrial Revolution The World Economic Forum calls the emerging hyper-creative marketplace a Fourth Industrial Revolution, projecting that the “scale, scope, and complexity of the [economic transformation will be unlike any humankind has experienced before ... disrupting almost every industry in every country .” (1)
  • 13. Accelerating Obsolescence PAST Capital was invested to create a new source of value, after which the owner could spend years harvesting their asset. Because so much more time was spent in the harvest stage, success was tied to operational excellence. Profit flowed from improving efficiency while delivering consistent quality. PPRESENT/FUTURE As highly effective competitors enter markets with ever-greater speed, the lifespan of any given idea is compressed. Innovation can still create new market opportunities, but the time an organization or individual has to harvest potential profit falls dramatically. This is the fact that undermines the two century old model for the industrial economy.
  • 14.
  • 15. From execution to search: serial innovation Innovation becomes the new core competency To thrive organization will need to repeatedly create unique and original value that matters in the marketplace, quickly and at affordable cost.
  • 16. What kind of Innovation? SUSTAINING DISRUPTIVEEFFICENCY Disruptive innovation transform complicated, costly products that previously had been available only to a few people, into simpler, cheaper products available to many. It creates jobs and consumes capital Sustaining innovation replace old products with new. It has a zero-sum effect on jobs and capital. Efficiency innovation reduce the cost of making and distributing existing products and services. It reduces jobs and creates capital.
  • 17. Gap in enterprise sustainability Closing this gap requires new ways of thinking and working. It requires a shift from a mindset of sustained competitive advantage, to one of limited transient advantage. It requires a mindset and culture of rapid experimentation, learning, and adjustment. Martec’s Law Technology changes exponentially, but organizations change logarithmically.
  • 18. The new role of Technology
  • 19. Each company is becoming a Tech Company “Goldman Sachs is a technology firm” Lloyd Blankfein, Goldman Sachs’ Chairman and CEO “GE is on track to become a top 10 software company'” Jeff Immelt, GE’s Chairman and CEO “We are as much a tech company as we are a pizza company” Patrick Doyle, CEO of Domino’s Pizza “Il nuovo inglese è il coding.” Gianmario Verona, rettore dell’università commerciale Luigi Bocconi
  • 20. What does it take to become a tech company? Six memos for the future
  • 21. Courage For courageous executives, failing fast is synonymous with quick learning, and costly risk is mitigated through rapid experimentation Source: “THE NEXT BIG DISRUPTION: COURAGEOUS EXECUTIVES” - ThoughtWorks Playing safe is very risky Source: “THE PURPLE COW” - Seth Goldin
  • 22. Adaptation ● act to learn ● fight waste and kill silos ● iterate fast in small batches ● design for change ● pivot if necessary
  • 23. ● (Kill IT department) ● Empower and grow multidisciplinary, future-ready employees. ● Erase the lines between business and technology. ● Create cross-functional teams all focused on a single market objective Multidisciplinary Conway’s Law "Any organization that designs a system will inevitably produce a design whose structure is a copy of the organization's communication structure"
  • 24. People Despite rapid growth in the ICT sector, creating some 120,000 new jobs a year, Europe could face a shortage of more than 800,000 skilled ICT workers by 2020 Source: Andrus Ansip, Vice-President at the European Policy Centre
  • 25. Value ● Mesure always the value from the point of view of the customer ● Product Mindset vs Project Mindset ● Value is in the outcome not in the output
  • 26. Openness ● Focus on value no matter from where it come from. Most of it come from the outside ● Think at your organization as an ecosystem not as an island. Develop partnerships
  • 27. Starting on a new path is scary, but after every step we realize how dangerous it would've been to remain still
  • 28. Andrea Gioia Partner at Quantyca & Co-founder at Blindata.io

Editor's Notes

  1. http://www.roughtype.com/?p=644
  2. http://www.roughtype.com/?p=644
  3. The continuing exponential cost-performance improvement of core digital technologies is unprecedented in history. Dramatic changes in the marketplace inevitably flow back into the enterprise, reshaping it to a new challenge. Exponentially advancing digital technologies have led to exponentially accelerating innovation, making the environment increasingly difficult to navigate—but also opening the door to opportunity.
  4. https://dupress.deloitte.com/dup-us-en/industry/technology/from-exponential-technologies-to-exponential-innovation.html
  5. https://dupress.deloitte.com/dup-us-en/industry/technology/from-exponential-technologies-to-exponential-innovation.html
  6. https://dupress.deloitte.com/dup-us-en/industry/technology/from-exponential-technologies-to-exponential-innovation.html
  7. https://www.cbinsights.com/research/increasingly-crowded-unicorn-club/
  8. Peggy Noonan On Steve Jobs And Why Big Companies Die Fortune 500 firms in 1955 vs. 2014; 88% are gone, and we’re all better off because of that dynamic ‘creative destruction
  9. The Fourth Industrial Revolution: what it means, how to respond The First Industrial Revolution used water and steam power to mechanize production. The Second used electric power to create mass production. The Third used electronics and information technology to automate production. Now a Fourth Industrial Revolution is building on the Third, the digital revolution that has been occurring since the middle of the last century. It is characterized by a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres. There are three reasons why today’s transformations represent not merely a prolongation of the Third Industrial Revolution but rather the arrival of a Fourth and distinct one: velocity, scope, and systems impact. The speed of current breakthroughs has no historical precedent. When compared with previous industrial revolutions, the Fourth is evolving at an exponential rather than a linear pace. Moreover, it is disrupting almost every industry in every country. And the breadth and depth of these changes herald the transformation of entire systems of production, management, and governance.
  10. https://www.thoughtworks.com/insights/blog/rise-serial-innovator Mettere riferimento a Potter e vantaggio competitivo
  11. https://www.thoughtworks.com/insights/blog/rise-serial-innovator Porter (1998) e McGrath (2013)
  12. This demands a radically different approach to business. Innovation becomes the new core competency. It is no longer be something to be done as an occasional refresh or as a sideline to marginally grow opportunities. To thrive we will need to: Repeatedly create unique and original value that matters in the marketplace, quickly and at affordable cost.
  13. https://www.thoughtworks.com/insights/blog/what-innovation-simple-definition
  14. Martec's Law
  15. https://www.forbes.com/sites/techonomy/2011/11/30/now-every-company-is-a-software-company/#75b2fdb4f3b1
  16. About corageous executives There are many threats—and opportunities—facing businesses in this age of digital transformation: industry disruption from nimble startups, economic pressure from massive digital platforms, evolving security threats, and emerging technologies. Today’s era, in which all things are possible, demands a distinct type of leadership.It calls for bold individuals who set their company’s vision and charge ahead in a time of uncertainty, ambiguity, and boundless opportunity. It demands courage. About fail fast The most overused colloquialism from the tech industry is “fail fast!” That was the rebel yell from technologists in response to businesses stuck in safe and repeatable, 76% of CourageousExecutives have experienced at least one major failure in their career. but stifling processes. For Courageous Executives, failing fast is synonymous with quick learning, and costly risk is mitigated through rapid experimentation. More organizations and leaders need to develop a facility for failure — the ability to metabolize it. If you view failure as part of the process of innovation and experimentation, and you figure out a way to squeeze as much insight as possible out of those mistakes, that’s going to give you a lot of value going forward.
  17. https://www.thoughtworks.com/insights/blog/applying-conways-law-improve-your-software-development http://www.melconway.com/research/committees.html Nota: per avere architetture lean disegnate per il cambiamento la struttura di comunicazione deve essere lean e disegnata per il cambiamento https://www.thoughtworks.com/insights/blog/why-it-departments-must-reinvent-themselves-part-1 In technology companies, everyone works together to solve problems collaboratively and iteratively. Instead of competitive silos they work in cross-functional teams - business stakeholders, marketing, product, operation, designers and engineers - all focused on a single market objective or a product vision. Killing the IT department means breaking down the departmental walls and get everyone working together. It’s going to require a fundamental culture shift. A transformation.
  18. http://europa.eu/rapid/press-release_SPEECH-15-4770_de.htm
  19. https://thoughtworks.wistia.com/medias/wvtvzqtud2 http://daviddewolf.com/need-to-succeed-think-product-not-project/ https://www.thoughtworks.com/insights/blog/project-vs-product Measure market outcomes, not project outputs. Traditional business management is based on command and control, where budgets are established, fixed requirements are captured, and action is taken.Success is measured by conformance to the original plan (Figure 9), and this methodology works for measuring engineering performance improvements. It is far too inflexible and inward focused to deal with the shifting opportunities that drive customer engagement. Teams measured on simple completion of work (outputs) will never be motivated to pursue the insights needed to drive market performance (outcomes). We can’t simply rely on traditional market research or focus groups. The best way to do that is to get out of the office and work with customers directly. The good news is that we have the ability to do this with real time product through Continuous Delivery and iterative development. How? Release Early. Update Frequently.
  20. https://thoughtworks.wistia.com/medias/wvtvzqtud2 About cooperation You don’t pretend to know everything, but that you are willing to engage a broad range of stakeholders, a diverse group of people, to propel an organization forward, to define a pathway. So I think courageous leadership isn’t about the individual anymore, it’s about the group