Keyword Research,Discovery & Competitive Analysis

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This Deck is a quick summary of how to research keywords, discover keywords & Competitive Analysis.

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Keyword Research,Discovery & Competitive Analysis

  1. 1. Keyword Research, Discovery & Competitive Analysis Always keep SEO in the forefront of your mind. Always follow best practices. Skipping the basics of SEO prevents you from fully maximizing revenue opportunities. SEO/SEM & Search – Web Presence Optimization Andrea Berberich http://seosemadvice.com 1
  2. 2. Keyword Research & Discovery  Find out what keywords the Product Manager would use if they were to sell the product • Branded and non-branded keywords and keyword phrases • Once you have a handful of keywords go to Keyword Planner (Google email account required) and chose Display Planner. This tool will give you additional keywords you may want to use http://seosemadvice.com 2
  3. 3. Keyword Research & Discovery 2-3  Next step go to Keyword Planner • Make sure you have all in alphabetical order • Keyword Planner will provide the search volume and competition value • Download into a spreadsheet http://seosemadvice.com 3
  4. 4. Keyword Research & Discovery 3-3  Next step: Download the results from the Display Planner into an excel spreadsheet • Make sure to sorted alphabetical order • Consolidate lists from Product Manager, discovered keywords, any other sources you may have (Google trends, Google Keyword Planner) • Keywords, Search Volume & Competition Level http://seosemadvice.com 4
  5. 5. Competitive Analysis 1-2  Check out Google Trends  Download from Chrome Browser the SEO SERP Workbench by Andrea Doimo  Add high Search Volume keyword and keywords that are marked “High” into a SEO SERP Workbench as a new project.  Add competitors, SEO SERP Workbench shows competitors ranking with the keywords you selected. SEO SERP Workbench http://seosemadvice.com 5
  6. 6. Consolidate Findings in Excel Spreadsheet 2-2  Have a readable spreadsheet format for easy review, it provides: • Source of keyword or keyword phrase • Average monthly searches and competition value • Competitors and VMware PageRank  Various marker assist on making keyword or keyword phrase decisions • Search volume, High Competition, keyword PageRank http://seosemadvice.com 6
  7. 7. Thank you! http://seosemadvice.com Andrea Berberich http://seosemadvice.com 7

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