This Deck is a quick summary of how to research keywords, discover keywords & Competitive Analysis.

1. Keyword Research, Discovery &
Competitive Analysis
Always keep SEO in the forefront of your mind.
Always follow best practices.
Skipping the basics of SEO prevents you from fully maximizing revenue
opportunities.
SEO/SEM & Search – Web Presence Optimization
Andrea Berberich
http://seosemadvice.com
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2. Keyword Research & Discovery
 Find out what keywords the Product Manager would use if they were to sell the
product
• Branded and non-branded keywords and keyword phrases
• Once you have a handful of keywords go to Keyword Planner (Google
email account required) and chose Display Planner. This tool will give
you additional keywords you may want to use
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3. Keyword Research & Discovery
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 Next step go to Keyword Planner
• Make sure you have all in alphabetical order
• Keyword Planner will provide the search volume and competition value
• Download into a spreadsheet
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4. Keyword Research & Discovery
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 Next step: Download the results from the Display Planner into an excel
spreadsheet
• Make sure to sorted alphabetical order
• Consolidate lists from Product Manager, discovered keywords, any
other sources you may have (Google trends, Google Keyword
Planner)
• Keywords, Search Volume &
Competition Level
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5. Competitive Analysis
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 Check out Google Trends
 Download from Chrome Browser the SEO SERP Workbench by Andrea Doimo
 Add high Search Volume keyword and keywords that are marked “High” into a
SEO SERP Workbench as a new project.
 Add competitors, SEO SERP Workbench shows competitors ranking with the
keywords you selected.
SEO SERP Workbench
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6. Consolidate Findings in Excel Spreadsheet
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 Have a readable spreadsheet format for easy review, it provides:
• Source of keyword or keyword phrase
• Average monthly searches and competition value
• Competitors and VMware PageRank
 Various marker assist on making keyword or keyword phrase decisions
• Search volume, High Competition, keyword PageRank
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7. Thank you!
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Andrea Berberich
http://seosemadvice.com
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