Let's check the latest trends in WordPress design and development which you can implement to increase your brand awareness and sales.

1. 1
From the resource library of andolasoft.inc | web and mobile app development
company

2. 2
From the resource library of andolasoft.inc | web and mobile app development
company
WordPress is one of the most versatile and adaptable platforms that offers a
range of features and functions that make it suitable for both individuals and brands
to create their online brand presence.
It started-out as a basic blogging platform nearly two decades ago and since then it
has become a powerful content management system powering nearly 50% of all
websites in the world.
WordPress CMS platform features better technology integration, mobile support and
user experience which is also supported by a passionate community of contributors
who constantly develop new features and tools that increase its capabilities.
Today, in this blog I am going to list out the latest trends in WordPress design and
development which you can implement to increase your brand awareness and sales.
Here are the Top 8 WordPress Trends to Follow in 2023
Parallax
Scrolling
Augmented
Reality
Dark Mode
UI
Minimalistic
Themes
Voice Search
Integration
Chatbot
Integration
Multilingual
Support
Video
Backgrounds

3. 3
From the resource library of andolasoft.inc | web and mobile app development
company
Video Backgrounds
Video background is one of the latest trends in WordPress web development which
includes using a short video as the background of the web page. It can be achieved
by custom developing your WordPress website, installing a pre-developed theme or
installing a plugin to this particular effect on your WordPress website.
Why is video background a trend?

4. 4
From the resource library of andolasoft.inc | web and mobile app development
company
Parallax Scrolling
Parallax scrolling is a WordPress development technique that provides a depth to the
movement of the browsing experience. Here the background of the web page moves
at a different speed than the foreground content which creates a visually engaging
experience for the users.
Why parallax scrolling is in trend?
Augmented Reality
Augmented reality is quickly taking shape to be the next big thing after AI.
Companies like Meta and Google are already paving the way for the new companies
to emerge in this market. Augmented reality is typically employed by ecommerce
stores to provide a more immersive and physical store-like experience to online
shoppers.
Parallax scrolling
creates a visually
stunning and
engaging
experience for
users.
It encourages more
engagement from
users.
It increases user
engagement and
encourages users to
stay longer on the
website
Parallax scrolling is
responsive and can
be implemented
using plugins and
add-ons.

5. 5
From the resource library of andolasoft.inc | web and mobile app development
company
Why is augmented reality in trend?
Dark Mode UI
Dark mode UI is a trend that involves using darker backgrounds and lighter text to
create a visual design that is easy to view. It is in trend because of the increasing
mobile usage for which users today prefer dark mode to reduce eye strain when
using mobile devices in low-light environments.
Why is dark mode UI in trend?
Dark mode delivers a soothing viewing experience for the users.
It improves accessibility for users with visual impairments.
It reduces energy consumption and requires less power to display
backgrounds
Availability of plugins and custom code makes it easier than ever to add dark
mode themes and features to the WordPress site.
Customer can get a store-purchase like
experience
Businesses have wider scope of interaction with
the customers
Ecommerce store reduces chances of returns
and exchange as the shoppers
Today’s technology enables WordPress store
owners to easily integrate AR and VR to their
web store.

6. 6
From the resource library of andolasoft.inc | web and mobile app development
company
Minimalistic Themes
Minimalistic designs are in trend among WordPress development community
because of its simple and uncluttered layouts. It creates an attractive and user-
friendly layout by utilising a minimalist colour scheme; coupled with a simple
typography and minimal use of graphics it gives a sophisticated appearance to the
websites.
Why are minimalist themes in trend?
Minimalistic themes are pleasing to the eyes and provide information in a
more uncluttered way thereby making it easier for them to view and consume
content.
It increases user engagement and helps businesses succeed in a competitive
market and users prefer minimalist design that doesn’t overwhelm them with
too much visual information.
Minimalist themes are highly customizable enabling users to easily change the
color scheme, typography and other visual elements that match their brand
persona and style.
Minimalist themes are responsive and can be implemented with a simple
theme installation.
Voice Search Integration
Voice search integration has become a growing trend. Today, it answers nearly 93%
of all search queries. Which signifies the importance of having a voice search feature
on web apps. Some consider voice search integration to be a must-have feature on
their web apps.

7. 7
From the resource library of andolasoft.inc | web and mobile app development
company
It gives users the ability to search for information with ease and convenience which
has grown in trend after the advent of smart home devices such as Google Nest and
Amazon Echo.
Why is voice search integration in trend?
Chatbot Integration
Today chatbot is the cornerstone of providing high-quality customer support.
Chatbot integration is in top trend as it provides answers to initial queries effectively
before transferring it to a real-human being.
It is particularly useful for businesses who get a large number of queries everyday
and want to delegate simple queries to chatbots.
Voice search provides
hands-free search
capabilities to users
It makes it easier for
users to find more
accurate search results
It facilitates accessibility
for users with disabilities
thereby enabling
businesses to reach a
wider audience
Today’s technology makes
it even easier to add
voice search integration
to WordPress sites.

8. 8
From the resource library of andolasoft.inc | web and mobile app development
company
It uses artificial intelligence to mimic human conversation and provide helpful
information and support to users.
Why is chatbot integration in trend?
Chatbots can stay online 24/7 providing on-demand support to customers.
It enables businesses to provide better customer support services to their
global customer base.
Chatbots can be configured to answer queries in any language and all time
zones.
It can manage a high volume of customer inquiries, thereby enabling
businesses to provide better and more efficient customer service.
It reduces response times and can respond to queries almost instantly.
By using AI, chatbots can personalize their responses and provide a more
customized user experience.
Chatbots make WordPress websites more cost-effective at the same time
provide stellar customer support at a relatively lower cost.
It enables businesses to derive valuable insights and data from their
WordPress websites.
Multilingual Support
Multilingual support is an essential feature in WordPress websites as it enables
businesses to reach a global customer base. It facilitates online businesses to reach a
wider audience by providing support for multiple languages there by providing an
improved user experience for non-English speaking visitors and expanding their
customer base.

9. 9
From the resource library of andolasoft.inc | web and mobile app development
company
Why is multilingual support in trend?
Conclusion
WordPress is a rapidly evolving open-source CMS platform, all thanks to its larger
community who keep improving its features and functionalities.
Apart from the design and development trends mentioned above the WordPress
community is also witnessing an increase in other lesser known trends such as
WooCommerce integration, headless WordPress development, multi-purpose
WordPress themes, drag and drop page builder, and WordPress VIP.
If you are a business owner planning to build your next website using WordPress you
should consider the above-mentioned trend to stay ahead of the competition and be
more successful in your niche.
Any WordPress
website can be made
multilingual by
implementing a plugin
to the CMS platform.
WordPress features a
WordPress multi-site
that enables web
admins to create a
separate site for each
language in a few
clicks.
WordPress
multilingual site
enables business
owners to reach a
global audience base.