1. Reasons for Developing a Web Site
 Exposure
 Millions are already on-line
 Millions more getting on line

2. International audience
 Maintain international contacts
 Expand business overseas’
 24-hour access

3. Flexibility
 Customization
 Links to other pages
 Links to other site
 Interactive

4. Collect customer information
 Customize product to suit
 High response rates

5. Multimedia
 User-driven

6. Cost
 Compares favorable to other marketing
tools
 Compare to advertising
 Print
 Radio
 TV