BUILDING SCIENTIFIC NETWORKING THROUGH KOLs
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Novartis introduces virtual advisory boards in CredoWeb - web-based platform for networking communication platform, designed to meet all pharma requirements and to deliver ongoing interactive contact with HCPs by offering variety of formats, tools and techniques. Understand how to: - bridge the medical communication gap by international scientific exchange - identify the right KOLs to engage with according to their strengths and DIGITAL behaviour - collect scientific feedback to individualise the communication approach
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BUILDING SCIENTIFIC NETWORKING THROUGH KOLs
- 1. BUILDING SCIENTIFIC NETWORKING THROUGH KOLs: BRIDGE THE MEDICAL COMMUNICATION GAP BY INTERNATIONAL SCIENTIFIC EXCHANGE Novartis introduces virtual advisory boards IDENTIFY THE RIGHT KOLs TO ENGAGE WITH ACCORDING TO THEIR STRENGTHS AND DIGITAL BEHAVIOUR COLLECT SCIENTIFIC FEEDBACK TO INDIVIDUALISE THE COMMUNICATION APPROACH
- 2. DIFFICULT FACE TO FACE MEETINGS DIGITAL CHANNELS RETAIN COMMUNICATION
- 4. RIGHT TOOLS TO ORCHESTRATE THE COMMUNICATION MEDICAL content creation & delivery SALES additional reach & points of contact MARKETING customized promotional messages
- 5. speaker writer influencer part of steering committee
- 7. THE SOLUTION UP TO NOW Guidelines for new therapies Market access and product roadmap Clinical development and trial protocols Product extensions Feedback on medical and promotional content Biologics and Biosimilars as new therapies In-person advisory boards gain insights and foster stronger relationships
- 8. The Shift to Virtual Advisory Boards
- 9. Cloud-based, communication platform, designed to meet all pharma requirements and regulations deliver ongoing interactive contact with HCPs in different formats segment customers by interests and on cluster, national and regional level
- 10. • CUSTOMIZABLE • INTERACTIVE • ON-DEMAND • SECURED
- 11. Orchestrated, balanced, continuous interactions… School of Medicine Virtual Academy New projects developed based on doctors feedback PROLONG SCIENTIFIC EXCHANGE
- 12. COMMUNITY LISTENING & real-time data intelligence Doctors digital preferences Strengths and weaknesses in customer journey Insights-driven follow-up
- 13. KOL NETWORK INITIATIVES a new start for companies Develop rising stars and digital opinion leaders Identify early adopters Establish “fan club” with brand advocates Initiate peers' nomination
- 15. ONLINE PRESENCE in professional networking platform NETWORKING ENVIRONMENT share clinical cases, especially for patients, treated by speciality products UNRESTRICTED ACCESS TO KOLs contact with best practitioners in the field and international KOLs BETTER CX customized information and eCME in different formats on-demand MEDICAL EXCHANGE abstracts and summarized information from the latest events BENEFITS FOR HEALTHCARE PROFESSIONALS
- 16. Treatment value Personalised, patient- focused messages Professional networkin environment Scientific knowledge SUCCESS FACTORS
Editor's Notes
- Our concept is to deliver virtual advisory boards not only as a live meetings between chosen KOLs, but to incite an interactive discussion which allows participants from different countries to review medical writings, evaluate content, discuss issues, and interact with each other – all from the comfort of their devices and without time constraints. Depending on the design of the virtual advisory boards, doctors can comment on data, complete surveys, answer questions, provide opinions, watch video on-demand, and contact KOLs from abroad via chat in a secured space. Novartis chose CredoWeb to execute Virtual advisory boards in different therapeutic areas with the objective to evaluate HCPs’ opinions on medical issues, company’s promotional activities or public attitudes.
- Virtual advisory boards are so much more than just a video meeting between KOLs. Although video is important, the key for a successful advisory board is the orchestrated, balanced continuous interactions. The relationship between the company and the customer does not finish with the end of the advisory board. The satisfying doctors’ experience and the possibility to provide new knowledge in interactive, non-intrusive way, is very important for the continuous relationship with the HCPs. For example, marketing teams have the possibility to continue the activities in different formats and implement concepts like School of Medicine or Virtual Academy and others in a specific therapeutic area.
- In CredoWeb’s interactive environment companies do community listening and receive feedback by monitoring doctors’ behaviour in different formats and information streams. By providing real time data intelligence, our clients can measure the outcomes and identify both strong and problematic parts of the customer journey with the goal to enhance customer experience and turn doctors into loyal brand advocates. The key deliverable of all virtual events, advisory boards and is gaining knowledge of the doctor’s digital preferences, maximizing the communication with them, by providing tailored information and optimizing the content. Тhe collected feedback and content can be analysed to serve for follow-up to the target groups on regional, national and international level.
- Together with our partner Ecopharm, CredoWeb is nominated in the category Most Promising Agile Transformation in the upcoming Pharma Awards. Join us next Monday when we will present how by using new technologies, the company sales, marketing and medical teams are able to contact customers in different levels more effectively and to analyse doctors’ digital behaviour.