Our annual consumer and food & drink trend book will inspire your innovation and new product development. We firmly believe that keeping consumers at the heart of what you do is the key to success!

1. WHAT IS IT? WHY?
GOLDEN OLDIES
As an industry we’re having to consider
a new consumer group and how to meet
their evolving needs and desires.
The increasing life expectancy and
growing ageing population is becoming
reality, but not a harsh one. The
outlook on ageing is increasingly bright;
including increased spending on things
and experiences.
Consumer Trends Golden Oldies
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2. PROFILE
I have a smart phone and
I send the odd email to
my grandchildren and I
take photos
Since retiring my husband
and I have travelled to
Japan and the Greek
Islands - we did a cookery
course in Japan and I’ve
learnt some wonderful
dishes to cook back at
home for friends!
NAME
MARITAL STATUS
INTERESTS
FAVOURITE SHOPS
Bridget (nickname: Biddy)
Married for 46 years
Yoga/ Pilates
Hobbs and Phase Eight
AGE
65
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4. WHAT IS IT? WHY?
EMOTIONAL EGOS
#YOLO
A need for consumers to fulfil happiness,
they are becoming more demanding on
what and how they want things, and that
doesn’t just relate to product. We are
talking service, experience and more…
People are on a quest for efficiency and
success, and self-actualisation. We see
ourselves as “work in progress”, money
can’t buy happiness so we look for
emotional connection and empowerment
in all areas of life, “How can I get more
out of my life?” is the constant question.
Consumer Trends Emotional Egos #YOLO
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5. TAKING CUSTOMER
SERVICE TO THE
NEXT LEVEL!
Voiced by ‘Festive Fred’, Morrisons self
checkout machines are said to have the
UK’s cheeriest voice and this has been
built on scientific principles.
Through a series of experiments to find
out which voices customers love the
most, a sounds engineer created a
formula for the cheeriest voice of all,
based on characteristics such as words
per minute, pauses between sentences
and pitch variation.
Festive Fred says things like “have
yourself a very Merry Christmas
from Morrisons.”
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7. THE DETOX KITCHEN
KITCHEN
Two venues in London: Kingly Street Deli
& Fitzroy Place. Their GrabNGo range
also stocked in the likes of Selfridges &
Harvey Nics
The Detox Kitchen Kitchen and Pip and
Nut team up to launch social media
campaign #pimpyourkale. They asked
consumers to Instagram and tweet
their recipes
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8. Driver seat only… no need for passengers!!
DELIVERY SERVICE
TAKEN TO THE
NEXT LEVEL
Domino’s DXP (delivery expert) is a
modified Chevrolet Spark kitted out with
a warming oven and space for 80 pizzas
and sides, dipping sauces etc.
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9. t
d
j
FOOD AND
BEVERAGE
TRENDS

10. With an increasingly multinational and
multicultural society, the arrival of new
cuisines on the UK market is to be expected.
Here are some well established cuisines
that appeal to the masses and are here to
stay. For each cuisine, we have suggested
a restaurant that we recommend you visit!
BRITISH
CHINESE
INDIAN
ITALIAN
TEX MEXFRENCH
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INFLUENCING CUISINES
-HERE TO STAY
FOOD & BEVERAGE TRENDS INFLUENCING CUISINES HERE TO STAY
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12. CARIBBEAN/
JAMAICAN
MIDDLE
EASTERN
PERUVIAN
PAN ASIAN
TAIWANESEAUTHENTIC
MEXICANKOREAN
Still quite fresh on the UK scene
are the following cuisines. They are
either new and in the early stages of
innovation or mainstream trends that
have evolved to adopt a more regional,
authentic approach.
INFLUENCING CUISINES
-GROWING TRENDS
FOOD & BEVERAGE TRENDS INFLUENCING CUISINES Growing Trends
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13. CRACKING CRÈME
EGG CAFÉ
There are 4 dishes on the menu and
all cost £4 and come with a cup of
tea or coffee. The options are: Creme
Egg toastie, a Creme Egg tray bake,
strawberries and Creme Egg, and Creme
Egg and soldiers. Soho, London.
The ultimate in pop up indulgence
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