2. Typeface: Style Features:
This is Serif, as it is in a font I think that this cover is a mix
that is similar to a code, giving of both visual clutter and
the effect that the shot is white space. The visual clutter
through a night-vision camera. would be the mixture of eagle
This is also a masculine look, and human head in the centre
representing the males in the of the cover, made up in four
band, as well as the rock different quarters. But on the
genre, as this genre is more other hand, there is still a
dominantly male. substantial amount of white
space on the outside of the
cover, on both the back and
Selling the music through the front, meaning that the cover
artist’s own image: isn’t over cluttered and
All four of the artist’s faces are doesn’t strain the eyes to look
on this cover, this improves at.
the audience’s recognition of
the band themselves, at the
same time as making a really
clever and eye-catching cover.
Other Promotional Strategies:
What I really like about this
House Colours: cover is the way that the
With the night vision effect, image continues onto the
the house colours would be back, by showing the back of
white and grey, as well as the eagles head. This makes
yellow due to the text being in the CD and artist both more
this colour at the top of the memorable to the audience,
cover, as well as featuring in making it a successful
the text on the back of the CD. promotional strategy.

3. Typeface: Style Features:
Again this cover uses a Serif typeface, This cover again uses a mix of white
due to the genre being rock/pop, to keep space and visual clutter, as even though
that edgy look and not making it too there isn’t a lot happening, there are
feminine. The way that the text is slightly still plenty of things to look at with the
distorted symbolises that this album strips of colours, the contrasted text and
could be something slightly different to the image of the band themselves. I
other albums by this artist, intriguing the think this is effective as it gives the
audience even more. audience a lot to look at, but doesn’t
overcomplicate the cover at all.
Selling the music through the artist’s
own image:
The band members are all on this cover
as well, but this time in a performance
shot. This proves to the audience that
their music is all their own and created
by themselves, as well as promoting Other Promotional Strategies:
them through their appearance by A strategy that I noticed after looking at
increase the audiences recognition of this for quite a while was the shadow of
them. their original logo with the letters ‘GC’ on
the floor in front of the band. This is
House Colours: extremely effective as the font used for
The three house colours are easily the band name and title of the album is
identified as orange, white and black on new, so loses that universal logo and
this cover, keeping it simple but at the recognition that they used to have, but
same time being really eye-catching due then the shadow brings it back as this is
to the bright shade of orange, and the their older logo. This will also surprise
contrasts between the other colours. I fans, and probably make them even more
think that the orange symbolises the new impressed with the album artwork. The
element of pop/dance used within this CD also follow on from the album cover,
album, but also using the black to prove keeping the design continuous and
that they’re still a rock band, but they’re increasing recognition with the audience
just being a bit experimental with their by using two of the house colours
creations. contrasted against each other.