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Investor Presentation
2013 Southwest IDEAS Conference
NASDAQ: PCYG
www.parkcitygroup.com

1
Forward‐Looking Statement
Statements in this presentation that relate to Park City Group's future plans, objectives,
expectations, performance, events and the like are "forward‐looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Exchange Act
of 1934. Future events, risks and uncertainties, individually or in the aggregate, could cause
actual results to differ materially from those expressed or implied in these statements. Those
factors could include changes in economic conditions that may change demand for the
Company's products and services and other factors discussed in the "forward‐looking
information" section and the "risk factor" section of the management's discussion and analysis
included in the Company's report on Form 10‐K and 10‐Q or current reports on Form 8‐K filed
with the Securities and Exchange Commission. This presentation is comprised of interrelated
information that must be interpreted in the context of all of the information provided and care
should be exercised not to consider portions of this presentation out of context. Park City
Group uses paid services of investor relations organizations to promote the Company to the
investment community. Investments in any company should be considered speculative and
prior to acquisition, should be thoroughly researched. Park City Group does not intend to
update these forward‐looking statements prior to announcement of quarterly or annual
results.

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Sell More, Stock Less, See Everything
Upstream

Supplier

PCG is a cloud‐based, big data software
company that detects, exposes and solves 
sales, inventory and product problems in 
the global food and drug supply chain
Distributor

Wholesaler

Supplier

Downstream

Customer Value Proposition
>
>
>
>
3

Retailer

Reduced out‐of‐stocks = Increase in sales 4% to 6%
Lower Inventories / working capital – 10% to 30%
Increased margins – reduced labor and check‐in time
Improve food & drug safety ‐ Track & Trace food and drugs
Sell More – Stock Less – See Everything

Customer
Park City Group Investment Highlights
> Recurring revenue streams with multi‐year 
visibility – ~90%+ customer retention rate 
gives strong earnings visibility.

NYSE MKT: PCYG
Headquarters: Salt Lake City, Utah
Recent Price (11/12/13)
52‐Week Range

> Generating significant positive cash flow… 
Significant operating leverage with 75%+ 
incremental margin.  No need to raise capital.

$9.84
$2.71 ‐$9.94

Shares Outstanding

16.1 MM

Fully Diluted Shares

17.6 MM

Market Capitalization

$163.0 MM

TTM Revenue

$11.4 MM

> Accelerating growth & strong balance Sheet– TTM Adjusted‐EBITDA
$2.6 MM
Ownership
in both revenue and EPS due to recent 
~40% Insider Ownership
national account wins.
> Strong competitive advantage – 16 years of development and ~$125 million 
of invested capital in propriety platform.
> ReposiTrak™ partnership is well positioned to become the standard for 
tracking and tracing food and drugs in the global supply chain.
> Influential board of directors and experienced management team – current 
and former grocery, retailing, consumer products, dairy, and magazine 
industry senior executives.
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The Central Issue in the Grocery Industry Today…

… is eliminating out‐of‐stocks!
When shoppers can’t find what they want…
• 50% will purchase at a competitor, up 20% from 
six years ago

• 38% won’t purchase the item at all, an increase 
of 30% from six years ago 
• 12% will switch brands, down 15% from six years 
ago

Source: Progressive Grocer “Out‐of‐Stocks Greatest Influencer of Trip Satisfaction”: Study by Retail Feedback Group , October 16, 2012

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What’s Causing the Out‐of‐Stocks?
Product is pushed into the supply chain based on inaccurate forecasted sales

The consumer is faced 
with substitution or 
going elsewhere

Supply doesn’t 
match demand

Forecasting is based on 
what was delivered last 
time, and available 
space to hold it

Mistakes in 
manufacturing 
quantities are 
repeated 

Consumer     |     Retailer     |     Retailer Distribution   |     Supplier Distribution   |     Supplier Plant 

Today’s supply chain is broken, using delivery 
history as the basis for replenishing products…even 
if it was WRONG!
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Park City Group Solves the Out‐of‐Stock Problem…
…at each level of the supply chain by pulling the right amount of product through

The consumer is THE 
best demand signal

Exposing and solving 
out‐of‐stocks will 
increase sales

Improving forecast 
accuracy will reduce 
inventory levels and 
increase order fill rates

Smoothing the 
demand allows 
more efficient 
manufacturer 
planning

Consumer     |     Retailer     |    Retailer Distribution  |    Supplier Distribution |    Supplier Plant 

7

PCG’s solutions work along the entire supply chain to 
ensure the product is available for the consumer by 
using consumer demand through point‐of‐sale data 
to drive downstream replenishment and 
manufacturing
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Park City Group Solutions
> Provide greater visibility into consumer demand
> Turn data into actionable information across the entire supply chain
> Enable collaboration between the Retailer and the Supplier (“collaborative 
commerce”)

Customer Value Proposition
> Reduced out‐of‐stocks = Increase in sales 4% to 6%
> Lower Inventories / working capital – 10% to 30%
> Increased margins through greater logistic efficiency, inventory accuracy 
and less promotional spending

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Evidence of PCG Effectiveness

PCG dominant in 
these categories 

PCG growth opportunities

OOS = Out‐of‐stock
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Leveraging PCG’s Proven Technology Platform…
…to address the growing importance of 
food and drug safety

More foods are being imported (80% of 
seafood)

Fewer inspections occurring (less than 2% 
of imported seafood is being inspected)

Greater awareness of Food & Drug 
Safety (over 237 recalls in calendar 2012)

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Why Do Food & Drug Companies Care?
Regulator Risk – New food and drug safety law
Financial Risk – Food is the next tobacco for litigators
Brand Risk – Loss of confidence in the brand
The new Food Safety 
Modernization Act is 
2,000 pages and 
growing…
Marler is reportedly seeking $100 million in 
damages from Walmart and others in the 
cantaloupe supply chain. The potential for 
litigation plays a major role in retailers 
changing their food supply system.
‐Bill Marler, Attorney for 37 clients in Jensen Farms Litigation, June 
2012

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ReposiTrak™‐
Global Food and Drug Track & Trace System
Park City Group joins with Leavitt Partners to create ReposiTrak
Park City Groups brings proven technology
16 years and $125 million of invested Capital
Processes millions of transactions per day

Leavitt Partners brings thought leadership in the fields of food and drug safety
Michael O. Leavitt – former U.S. Secretary of Health and 
Human Services, and Administrator of the Environmental 
Protection Agency and 3‐time governor of Utah
Dr. David Acheson – former FDA Associate Commissioner 
of Foods, former Chief Medical Officer at the FDA's Center 
for Food Safety & Applied Nutrition (CFSAN)

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ReposiTrak™‐
Global Food and Drug Track & Trace System 
…Provides opportunity to accelerate growth of PCG’s existing 
hub and spoke network…
• Tracks and traces products and components to products 
throughout the food, drug and dietary supplement supply chains 
• Receives, stores, shares, and maintains regulatory 
documentation all in one convenient location 
• Near real‐time identification of the supply chain path taken by 
recalled products 
• Strong retailer and supplier value proposition  
• Inexpensive to use ($100 per month per participant)
• Several million possible participants

• Compliance with food and drug safety law
• Reduces litigation risk
• Provides point of differentiation for early adopters 

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Rapidly Becoming the Standard for…
…tracking and tracing food & drugs in the 
global supply chain
Initial retail, wholesaler and supplier implementations 
began in August 2012 
ROFDA adopts ReposiTrak in May 2013 (Retailer Owned 
Food Distributors & Associates) as part of a trade‐
association wide initiative with 14 possible 
wholesalers representing 20% of the supermarket 
stores in the US with more than 150,000 suppliers

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Large Addressable Market
$550 million addressable U.S. market 
> ~150 ‐ 200 Retailers
> ~100,000 total connections @ ~$5K each

Addressable Market

Additional supply chain management 
services

Food & 
Drug 
Safety

> From basic service to enterprise supply 
chain management 
> Increase average rev. per connection

$1 billion+ food & drug safety
> 167,000 domestic manufactures, 
processors, warehouses; 254,000 foreign
> 570,000 U.S. facilities in the food service 
segment
> 2 million farmers / 5 million international

15

Additional 
Services
[2x Base 
Base Level  Level]

Service
$550 million

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Impactful Leadership Team
Name

Experience

Randy Fields

Co‐founder Mrs. Fields Cookies, Co‐founder Captiva Software

Ed Clissold

CFO & General 
Counsel

Previously served as General Counsel for Mrs. Fields’ Cookies 
and was also in private practice

Robert Allen

Director

Former CEO of Southern Belle Dairy and EVP of Borden, Inc.

Austin Noll

Director

Consumer packaged goods consultant. Former executive at 
General Foods, Borden, and Nabisco

Rich Juliano

Director

Grocery retailer consultant.  Former executive at SUPERVALU, 
Giant Eagle, and others

James Gillis

Director

Co‐CEO of Source Interlink Companies, Inc., a marketing and 
fulfillment company of entertainment products

Bob Hermanns

Director

Director of Food Industry Programs at the University of 
Southern California and former CEO of Associated Grocers

Bill Kies

Director

Principal of Kies Consulting, specializing in the supermarket 
industry.  Former COO of IGA, Inc.

Ronald Hodge

16

Chairman & CEO

Director

Former CEO of Delhaize America and former CEO of Hannaford 
Bros. Co.

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Select Retailer Partners

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Select Supplier Customers

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“Hub & Spoke” Financial Model
3 terms of art: 
Hub = Retailer
Spoke = Supplier
Connection = Retailer & Supplier data exchange 
which requires no installation of software AND no on‐
site visit

Original market of smaller hubs and their spokes
Retailers paid an annual subscription and “rolled‐out” platform to Supplier base
Historical Hub/Spoke subscription value of $500,000 to $1,000,000 annually

Now shift in focus to larger hubs & upsell opportunities
Larger hubs with a national footprint have a potential $3 ‐ 5,000,000 in annual 
subscription
Opportunities to upsell additional supply chain modules increase revenue per 
connection by an order of magnitude

Strong customer retention equals recurring revenue
PCG solutions become foundational, making PCG invaluable with a 90%+   
retention rate
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Contribution Margin Going Forward
Incremental Revenue

Incremental Cost of Sale

Incremental 
Contribution Margin

Marketing Allowance
Sales Commissions
Travel
Sales Promotions
Miscellaneous

100%

75%
25%

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Financial “Snapshot”
Subscription Revenue Growth 
($MM)
$2.2

Net Debt
Adjusted EBITDA*
($MM)
$3

$2.1
$2.0

$2

$1.9
$1.8
$1.7

$1

$0

$1.6
$1.5

‐$1

$1.4
$1.3

‐$2

$1.2
‐$3
FY 2008

FY 2009

FY 2010

FY 2011

FY 2012

* Adjusted EBITDA: EBITDA plus bad debt expense, stock  
compensation &  expenses, and acquisition related costs

21

FY 2013
Park City Group Investment Highlights
> Recurring revenue streams with multi‐year 
visibility – ~90%+ customer retention rate 
gives strong earnings visibility.

NYSE MKT: PCYG
Headquarters: Salt Lake City, Utah
Recent Price (11/12/13)
52‐Week Range

> Generating significant positive cash flow… 
Significant operating leverage with 75%+ 
incremental margin.  No need to raise capital.

$9.84
$2.71 ‐$9.94

Shares Outstanding

16.1 MM

Fully Diluted Shares

17.6 MM

Market Capitalization

$163.0 MM

TTM Revenue

$11.4 MM

> Accelerating growth & strong balance Sheet– TTM Adjusted‐EBITDA
$2.6 MM
Ownership
in both revenue and EPS due to recent 
~40% Insider Ownership
national account wins.
> Strong competitive advantage – 16 years of development and ~$125 million 
of invested capital in propriety platform.
> ReposiTrak™ partnership is well positioned to become the standard for 
tracking and tracing food and drugs in the global supply chain.
> Influential board of directors and experienced management team – current 
and former grocery, retailing, consumer products, dairy, and magazine 
industry senior executives.
22

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Thank You
Nasdaq: PCYG
www.parkcitygroup.com

For more info, contact:
Dave Mossberg
Investor Relations
Three Part Advisors
817‐310‐0051

23
Park City Group

APPENDIX

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In Focus in a Fraction of the Time
DSD Visibility/Category Review for a Retailer
Large, national retail chain and their reading glasses vendor
The Category Manager needed to know how much inventory to carry in each store 
cluster and getting this information together was previously a long, manual, tedious 
process (taking months)
PCG brought the necessary info together in one place (ScoreTracker) enabling 
analysis by PCG’s retail‐tenured category management experts
Early results show an incredible time savings for category management personnel who 
previously took months to get the info consolidated for analysis
Consolidation of over 50 million points of data into a usable format enabling analysis by store 
cluster, which validated and improved on the retailer’s previous analysis
PCG recommended quantity and assortment by UPC for prescribed store clusters
Long‐term expectation is to improve distribution voids, reduce inventory by 
$15+ million and begin following an automated approach to ensure 
appropriate ordering
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Got (the right amount of) Milk!
SBT / SLR for a Supplier

Borden Dairy
Borden lacked visibility to in‐store performance
Was not using actual consumer demand via point‐of‐sale data to 
create replenishment orders
Suffered from high out‐of‐stocks, and high returns (dumps)
Through a scan‐based trading go‐to‐market strategy coupled with PCG’s  
store‐level replenishment solution, Borden was able more closely 
match delivery to actual consumer demand

Sales are up ~10%
Out of stocks have been cut by 50% (an identified problem at 
certain stores)

Returns have been cut by almost 50%
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Spend a Dollar, Make Eleven
Scan‐based Trading & DSD Visibility

Mid‐Size Mid‐western Grocery Chain
Executing an SBT program developed from scratch, this mid‐western chain of about 130 
stores was super cost conscious when it came to a third‐party SBT service provider

Scan‐based Trading
Over the previous three years, and a $300,000 investment (combined monthly 
subscription and implementation costs), this chain has recorded an ROI of ELEVEN times 
the cost ($3.4m) with a modest SBT group of less than half a dozen vendors
DSD Visibility
Future program expansion will be to utilize PCG’s DSD Visibility solution where out of stock 
and overstock situations can be identified and corrected and the targeted savings is about 
$5,000,000 annually.
PCG will continue engagement with merchandising using our “Customer 
First” approach, to locate lost sales opportunities for the SBT vendors
Future expansion to remaining DSD vendors (non‐SBT) to enable a 
complete view of the out‐of‐stock and overstock situations 
27

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