15. 02 STRATEGY
A Strategic Approach
Start by identifying your business or
communications objective for using cloud
services:
16. 02 STRATEGY
A Strategic Approach
Start by identifying your business or
communications objective for using cloud
services:
01 Customer Service
17. 02 STRATEGY
A Strategic Approach
Start by identifying your business or
communications objective for using cloud
services:
01 Customer Service
02 Reputation monitoring
18. 02 STRATEGY
A Strategic Approach
Start by identifying your business or
communications objective for using cloud
services:
01 Customer Service
02 Reputation monitoring
03 Crisis management
19. 02 STRATEGY
A Strategic Approach
Start by identifying your business or
communications objective for using cloud
services:
01 Customer Service
02 Reputation monitoring
03 Crisis management
04 Event management
20. 02 STRATEGY
A Strategic Approach
Start by identifying your business or
communications objective for using cloud
services:
01 Customer Service
02 Reputation monitoring
03 Crisis management
04 Event management
05 Product promotion and sales
Just a polished way of saying that I’m a nerd who loves business & technology\nI’ll be your resident Geek who will be taking you on a walk in the “clouds” today\nTell my story: Not guru, wizard, rockstar, ninja\n- 3 passions\n- IT Provider for CAA for going on 7 years\n- Entrepreneur since 8\n- Network Logix story : 99-01 - “Internet boom” eShare Communications, Lipstream, MBNA, LL Bean\n2004 - reborn tired of miserable IT support; never call back, talk down, never fixed right first time. Biz 1st Tech 2nd\n
Grew up in small community (Johnny’s Market, Riehels hardware) People talk when something goes right or wrong.\n\nTechnology has made isolated society. (can even buy groceries online) Customer service sucks! AVR’s, call centers. Manners gone\n\nPeople long for yesteryear. Local businesses, small-town communities\n\nYou have Community in your name. Unique opportunity to be something great!\n
I’ve attended many workshops that talk about cloud strategies for major brands like Dell, etc. Not relevant for most of us. We don’t have resources or budget.\n\nInfo I’ll present is from my own experience using the “cloud” over the last 7 years. Hopefully there will be something you find useful.\n\n What is the “Cloud”?\n Five Cloud Strategies to Suit Your Business\n The Tools\n Panel Discussion\n
This term started in use a few years ago. Been talked about at nauseum in IT community for the last 18 months or so\n\n\n
It’s simply a MARKETING term. IT likes Buzzwords and acronyms.\n\nCloud: Way of delivering a service or accessing computing resources via the Internet. Rent/use what you need. No software, servers, bandwidth, backups, updates. \n\n
You’ve been using the “cloud” for a while now.\n
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I call it the “Wal-Mart mentality” Bigger,better,faster,cheaper. Everything from China.\nCustomer expectations: Want everything in real-time, expect free or cheap, ALWAYS available\nWill tell everyone the good and the bad, also in real-time from their smartphone.\n\nCompanies: same thing. Expect that you do more with less. \n\n
People want to do business with PEOPLE!! One-to-one relationships necessary.\n\nTechnology doesn’t build relationships, PEOPLE do! Technology can be an enabler.\n
Using technology for technology’s sake is stupid, and a waste of time and $$.\n
My goals may be quite different from yours. What works for me, may not work for you and vice versa.\n\nIn other words, results will vary\n\n
Depending on the culture and abilities of your company, you may need to experiment to find solutions that work best for you.\n\n
Our 5 objectives\n- Customer Service (Monitor for ppl having IT issues. Poll followers on things they don’t like about tech support. Twitter search to see what ppl hate about Tech Support; improve our service) \n- Reputation monitoring (Yelp, Google alerts)\n- Crisis management (Outages, Virus/malware outbreak; Microsoft updates)\n- Event management (Workshop promotion, hashtags, Tweetups (5 Guys))\n- Product promotion and sales (New services. Specials) BE CAREFUL!! Relationship 1st\n
Our 5 objectives\n- Customer Service (Monitor for ppl having IT issues. Poll followers on things they don’t like about tech support. Twitter search to see what ppl hate about Tech Support; improve our service) \n- Reputation monitoring (Yelp, Google alerts)\n- Crisis management (Outages, Virus/malware outbreak; Microsoft updates)\n- Event management (Workshop promotion, hashtags, Tweetups (5 Guys))\n- Product promotion and sales (New services. Specials) BE CAREFUL!! Relationship 1st\n
Our 5 objectives\n- Customer Service (Monitor for ppl having IT issues. Poll followers on things they don’t like about tech support. Twitter search to see what ppl hate about Tech Support; improve our service) \n- Reputation monitoring (Yelp, Google alerts)\n- Crisis management (Outages, Virus/malware outbreak; Microsoft updates)\n- Event management (Workshop promotion, hashtags, Tweetups (5 Guys))\n- Product promotion and sales (New services. Specials) BE CAREFUL!! Relationship 1st\n
Our 5 objectives\n- Customer Service (Monitor for ppl having IT issues. Poll followers on things they don’t like about tech support. Twitter search to see what ppl hate about Tech Support; improve our service) \n- Reputation monitoring (Yelp, Google alerts)\n- Crisis management (Outages, Virus/malware outbreak; Microsoft updates)\n- Event management (Workshop promotion, hashtags, Tweetups (5 Guys))\n- Product promotion and sales (New services. Specials) BE CAREFUL!! Relationship 1st\n
Our 5 objectives\n- Customer Service (Monitor for ppl having IT issues. Poll followers on things they don’t like about tech support. Twitter search to see what ppl hate about Tech Support; improve our service) \n- Reputation monitoring (Yelp, Google alerts)\n- Crisis management (Outages, Virus/malware outbreak; Microsoft updates)\n- Event management (Workshop promotion, hashtags, Tweetups (5 Guys))\n- Product promotion and sales (New services. Specials) BE CAREFUL!! Relationship 1st\n
Now I’ve got a plan, which tools should I use?\n
Mobile devices abound. Take your pick.\n
11:00 & 4:00 schedule\nI use Hootsuite because I can manage Twitter, Facebook, LinkedIn. Multiple user support\nYou can setup columns with different search criteria: Tech support\n\nMany others: Tweetdeck, CoTweet\n
Many options for cloud services that allow to be productive, track biz, plan events and communicate\n
Thank you for having me. If you’d like to connect w/me online. Here’s how.\n\nI would be happy to help you navigate the many options at your disposal for creating a TRULY AMAZING COMMUNITY.\n