The document outlines a launch plan check list covering planning, product, operations, marketing & sales, and service elements. It includes communicating the launch plan to managers, committing necessary resources, completing production readiness reviews, qualifying the product and production process, completing all documentation, proving and training for production, preparing marketing materials, establishing sales channels, and preparing service support. The check list aims to ensure all preparations are completed and the product is ready for launch.
Value Proposition canvas- Customer needs and pains
Rough cut launch plan check list
1. Launch Plan Check List
Planning Phase
Remarks'
1
A product launch plan has been prepared covering all activities to be performed by Engineering,
Manufacturing, Marketing, Sales and Field Service.(Operating & Owning cost detailing)
2
3
4
5
Communication to Branch Manager & Area Manager for launch activities.
Functional departments have commited the necessary resources to support launch activities.
The launch activities are Planned & Sign off is communicated to all agencies.
A Production Readiness Review, Product Launch Review or related gate review confirms that all preparations
have been completed and the product is ready to launch.(sign off all gateway review)
Product
1
Product performance has been evaluated through testing and qualification and the product meets its defined
requirements.
2
The product and the production process have been qualified or validated and all regulatory approvals and/or
certifications have been obtained.
All product design documentation has been completed and approved.Design Release Completed for PO/PP
batch.
3
4
5
6
Technical data sheets have been prepared. (Productivity & Reliability Targets Sign off)
User documentation, operating manuals and maintenance instructions have been completed.
DFMEA & ERC Test report submitted for all unique & localized parts
Operations
1
Required manufacturing process documentation or outputs (e.g., Standard Work Sheet, PFD, FMEA, CP)
2
3
4
Production processes have been proven using either pilot batch & process proving batch.( Closure of all
PO/PP batch models, TGW signoff)
Production workers have been trained or training is planned to support initiation of production.
All suppliers have been selected and qualified.
5
6
7
8
9
Signoff Control Plans, Validate Processes and complete PPAP for all vendors
Needed materials and parts are on-order or in stock.
Capacity rampup & production facility completed
The distribution pipeline is filled with the appropriate level of product.
Closure of all field trial issues , PDI/Tender issues & production release (Design), confirmation by QA.
Marketing & Sales
1
Market receptivity has been evaluated by key customer feedback, focus groups, test markets, or beta tests
prior to launch.
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
If the product is being used by beta customers, testimonials or case studies have been prepared.
A promotion and advertising plan has been developed.
Advertising copy has been developed and media contracts and arrangements have been made.
Promotional materials and sales literature have been developed, ordered, and are ready to distribute.
Sales and distribution channels have been identified and established.
Sales personnel have been trained.
Sales personnel have the needed sales literature, sales support material and toy material)
Product pricing has been established and approved.
Final packaging has been designed, approved and ordered.
The sales forecast & business case has been updated based on the latest forecast of market demand.
The website has been updated.
Press releases have been prepared and are ready to distrbute
Industry analysts or kry customer personnel have been informed/ briefed for launch.
A product release and general availability has been announced.
Marketing Budget & Event Schedule decided
Service
1
2
3
4
Necessary support resources are communicated & prepared for sequential launch
Service and support personnel have been trained or a phased training program is underway.
Troubleshooting guides, installation guides, and service manuals have been prepared
Spare part requirements have been planned.
