Famous products and services are also making full use of the social media domain. Well established and big players in the market are till date utilising the power of social media to promote and advertise their products and bring about a steady change, pushing them in the forward direction. Social Media Campaigns work in the favour of such brands and help them to prosper even more.

1. Share a Coke Campaign

2. Famous products and services are also
making full use of the social media
domain. Well established and big players
in the market are till date utilising the
power of social media to promote and
advertise their products and bring about a
steady change, pushing them in the
forward direction. Social Media
Campaigns work in the favour of such
brands and help them to prosper even

3. The campaign that we are discussing
over here was done for a brand that is
amongst the top few ones dominating the
market in that particular sector- CocaCola.
The Share a Coke Campaign started last
year in the month of August in Australia.

4. Research revealed that even after a
strong brand presence, dominance in the
market at various geographical
locations, there were many teens who
hadn’t even tasted Coke. Also, despite
healthy brand tracking data, teens and
young adults hadn’t enjoyed a COKE in
the previous month alone.

5. As such the brand wanted to increase
their consumption rate and thereby
increase the number of people who open
a coke at every happy occasion. To
acheive the same, the company ran a
campaign, designed by the creative team
at Ogilvy, Australia, wherein the company
printed some of the most common first
names on the bottles/cans giving them a
more personalised approach. The
campaign will also allow people to get
their customised bottles made. At every

6. The idea behind doing so was that in the
digital world, the way we connect has
changed. We had to jump start some real
conversations – with people you may have
lost touch with, or were yet to meet. In
such a scenario nothing reminds you more
of someone than their first name.
Hence, the campaign.

7. The campaign brought great results, in
just the first three months of the
campaign the young Adult consumption
increased and Australians began to drink
Coke for the first time, or for the first time
in over a year.The brand was able to
achieve millions of impressions on
Facebook along with more than tens of
thousands of virtual Coke cans
shared.Tens of thousands custom COKE
cans printed at Westfield Shopping
Centres and the campaign had gone viral.

8. Seeing the impact of the campaign and
the building interest of many people
worldwide the campaign has now spread
all around the world. The campaign is
about to be held in
Johannesburg, Mpumalanga in February
and March as of now. There is no doubt
on the fact that the campaign has been a
wonderful experience for the company as
well as the people. The personalised coke
bottles and cans have substituted many

9. Statistically traffic on the Coke Facebook
site increased by 870% and the Facebook
page grew 39%. In Australia, Coke is the
number one most talked about Facebook
page and it is the 23rd globally. Seventysix thousand virtual Coke cans were
shared online and 378,000 custom Coke
cans were printed at local Westfield malls
across the country. It was one of the most
famous and the most successful social
media campaigns

10. Rajat Garg (CEO)
rajat@socialappshq.com
+91 995 808 3052
http://www.socialappshq.com