Share a Coke Campaign
Famous products and services are also
making full use of the social media
domain. Well established and big players
in the ...
The campaign that we are discussing
over here was done for a brand that is
amongst the top few ones dominating the
market ...
Research revealed that even after a
strong brand presence, dominance in the
market at various geographical
locations, ther...
As such the brand wanted to increase
their consumption rate and thereby
increase the number of people who open
a coke at e...
The idea behind doing so was that in the
digital world, the way we connect has
changed. We had to jump start some real
con...
The campaign brought great results, in
just the first three months of the
campaign the young Adult consumption
increased a...
Seeing the impact of the campaign and
the building interest of many people
worldwide the campaign has now spread
all aroun...
Statistically traffic on the Coke Facebook
site increased by 870% and the Facebook
page grew 39%. In Australia, Coke is th...
Rajat Garg (CEO)
rajat@socialappshq.com
+91 995 808 3052
http://www.socialappshq.com
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Coke campaign

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Famous products and services are also making full use of the social media domain. Well established and big players in the market are till date utilising the power of social media to promote and advertise their products and bring about a steady change, pushing them in the forward direction. Social Media Campaigns work in the favour of such brands and help them to prosper even more.

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Coke campaign

  1. 1. Share a Coke Campaign
  2. 2. Famous products and services are also making full use of the social media domain. Well established and big players in the market are till date utilising the power of social media to promote and advertise their products and bring about a steady change, pushing them in the forward direction. Social Media Campaigns work in the favour of such brands and help them to prosper even
  3. 3. The campaign that we are discussing over here was done for a brand that is amongst the top few ones dominating the market in that particular sector- CocaCola. The Share a Coke Campaign started last year in the month of August in Australia.
  4. 4. Research revealed that even after a strong brand presence, dominance in the market at various geographical locations, there were many teens who hadn’t even tasted Coke. Also, despite healthy brand tracking data, teens and young adults hadn’t enjoyed a COKE in the previous month alone.
  5. 5. As such the brand wanted to increase their consumption rate and thereby increase the number of people who open a coke at every happy occasion. To acheive the same, the company ran a campaign, designed by the creative team at Ogilvy, Australia, wherein the company printed some of the most common first names on the bottles/cans giving them a more personalised approach. The campaign will also allow people to get their customised bottles made. At every
  6. 6. The idea behind doing so was that in the digital world, the way we connect has changed. We had to jump start some real conversations – with people you may have lost touch with, or were yet to meet. In such a scenario nothing reminds you more of someone than their first name. Hence, the campaign.
  7. 7. The campaign brought great results, in just the first three months of the campaign the young Adult consumption increased and Australians began to drink Coke for the first time, or for the first time in over a year.The brand was able to achieve millions of impressions on Facebook along with more than tens of thousands of virtual Coke cans shared.Tens of thousands custom COKE cans printed at Westfield Shopping Centres and the campaign had gone viral.
  8. 8. Seeing the impact of the campaign and the building interest of many people worldwide the campaign has now spread all around the world. The campaign is about to be held in Johannesburg, Mpumalanga in February and March as of now. There is no doubt on the fact that the campaign has been a wonderful experience for the company as well as the people. The personalised coke bottles and cans have substituted many
  9. 9. Statistically traffic on the Coke Facebook site increased by 870% and the Facebook page grew 39%. In Australia, Coke is the number one most talked about Facebook page and it is the 23rd globally. Seventysix thousand virtual Coke cans were shared online and 378,000 custom Coke cans were printed at local Westfield malls across the country. It was one of the most famous and the most successful social media campaigns
  10. 10. Rajat Garg (CEO) rajat@socialappshq.com +91 995 808 3052 http://www.socialappshq.com

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