Be1st Advisors Retail Profile


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Be1st Advisors Retail Profile

  1. 1. Be1st Advisors Pvt. Ltd. a complete Retail Solutions Profile
  2. 2. About Be1st Advisors <ul><li>Specialist management consulting firm with focus on retail, textile and apparel sectors. </li></ul><ul><li>Started in 2006 - currently in its 4th year of operation. </li></ul><ul><li>Provided implementation, not just reports. </li></ul><ul><li>Conducted 25 cases in less than 4 years. </li></ul>
  3. 3. About Be1st Advisors <ul><li>Consultants, with over 70% of our business involving implementation work with clients. Our team comprises 20+ skilled professionals in our Mumbai & office. From this office, we consult with clients all over India. </li></ul><ul><li>Be1st Advisors services traverse from strategy to implementation, from fiber to retail. Be1st has an impressive track record of helping clients improve their performance in tandem with their mission, values, objectives and market realities of their industries. Our clients are leaders in their market sectors. </li></ul>
  4. 4. Be1st Experts <ul><li>From premier engineering and institutes - including IIM, IIT, IIFT, NIFT, …to name a few. </li></ul><ul><li>Average age ~ 32 years. </li></ul><ul><li>Represent a wide variety of functional backgrounds – including Finance, Engineering, Marketing, Merchandising and Textiles. </li></ul><ul><li>Most have hands-on industry experience in their field of specialization. </li></ul><ul><li>Availability of this enormous talent and knowledge pool enables Be1st Advisors to create special and customized teams for each project depending on the requirements. </li></ul><ul><li>Plan to grow to a 50+ team by Dec 2015. </li></ul>
  5. 5. PRE OPENING Billings, Reports, M.I.S etc IT Security & Security Systems Pilferage Control Positioning and Brand Building Marketing Strategy Selection, Recruitment & Training Staff Base Stock Level, Setting up Systems & Procedures & Supply Chain Inventory Planning & Management Range & Assortment Planning Merchandise Internal and External Signages Displays, Hangers, Steamers etc Equipments/ Fixtures Instore, Windows, Display & Focal Points Visual Merchandising Planogram, Store Design & Layout Physical Identifying and Negotiating Property Top line and Bottom line Projections Business Plans Name, Logo and Tag-line Designing Concept and Strategic Planning Creating a Brand
  6. 6. CREATING A BRAND Name, Logo and Tag-line Designing, Concept and Strategic Planning <ul><li>It is the study of the brand in the market. Conduct Surveys and report our findings and recommend changes. </li></ul><ul><li>The study will include Positioning, Recall levels etc of the brand. </li></ul><ul><li>Retail brands in exclusive outlets need to change course and indulge in a different strategy compared to the one that you are currently following as a whole -sale brand in multiple brand outlets. </li></ul>
  7. 7. BUSINESS PLANS Top line and Bottom line Projections <ul><li>Suggest top line and bottom line projection based on current market trends. </li></ul><ul><li>Set benchmarks in relation to equivalent brands in the market and later set benchmarks against own performance. </li></ul>
  8. 8. PROPERTY Identifying and Negotiation <ul><li>Suggesting on the optimum size of property for optimum results after studying your product mix and total merchandise offering. </li></ul><ul><li>Other important factors like frontage, ratio of glazing to wall space, efficiency of the store, anchors, footfalls etc. </li></ul><ul><li>We will also coordinate with mall/shop owners as well as estate agents to get best possible deals and terms. </li></ul>
  9. 9. PHYSICAL Plano gram, Store Design & Layout <ul><li>Suggest and coordinate with interior designers in planning and designing the store to get the best display and exposure. </li></ul><ul><li>VISUAL MERCHANDISING In store, Windows, Display & Focal Points </li></ul><ul><li>Suggest visual merchandising techniques. Creating focal points and display windows. </li></ul>
  10. 10. EQUIPMENTS/ FIXTURES Displays, Hangars , Steamers <ul><li>Suggest different types of equipment required within the store and assist in procuring them. </li></ul>SIGNAGES Internal & External <ul><li>Assist in designing the internal and external signages . </li></ul>
  11. 11. MERCHANDISE Range & Assortment Planning <ul><li>Fashion Trends, depth and width of merchandise planning, MDQ planning, seasonal stock planning, benchmarking, stock turns in relation to industry norms. </li></ul>INVENTORY PLANNING & MANAGEMENT Base Stock Level, Setting up Systems & Procedures <ul><li>Suggesting ways to increase stock rotation in relation to industry norms , reduce dead stocks etc. </li></ul>
  12. 12. <ul><li>Coordinating with your agency for Brand Building, selection of different media, event management and in store promotions etc. </li></ul><ul><li>Designing your organization set-up, chain of command, job descriptions for all levels. </li></ul><ul><li>Assisting in selecting the right candidate for the right job. </li></ul><ul><li>Identifying their training needs, compensation packages, incentive structure, motivational schemes etc. </li></ul><ul><li>Designing store operating manual and procedures and policies for the store. </li></ul>STAFF Selection, Recruitment & Training MARKETING STRATEGY Positioning and Brand Building
  13. 13. PILFERAGE CONTROL Security & Security Systems <ul><li>Suggesting ways to control Stock loss due to pilferage, benchmarking against industry. </li></ul><ul><li>Work with your IT team or the outsourced team and make suggestions. </li></ul>I.T Outsourced – Billings, Reports, M.I.S etc
  14. 14. ON GOING Market Research Survey and Consumer Forum Additional For Improvement. Analysis Legal Agreement, Terms & Conditions Franchisee In Store Promotions Event Management On Going Marketing
  15. 15. <ul><li>Analysis For Improvement </li></ul><ul><li>Suggesting ways to improve Sales Sale / Sq. Ft. </li></ul><ul><li>Suggesting ways to improve Margins Margins /Sq. Feet </li></ul><ul><li>Optimum Space Utilization </li></ul><ul><li>Optimum Stock Utilization Improving Stock Turns </li></ul><ul><li>GMROI Analysis </li></ul><ul><li>Analyzing Category Contribution </li></ul><ul><li>Analyzing Price-Point Contributions </li></ul><ul><li>Analyzing Foot-falls </li></ul><ul><li>Analyzing Conversions </li></ul><ul><li>Analyzing Ticket Sizes </li></ul>
  16. 16. Amit Dahima – Founder Director <ul><li>Be1st Advisors Pvt. Ltd. </li></ul><ul><li>a complete Retail Solution </li></ul><ul><li>74, Laxmi Bldg., 4 th floor, Sir. P. M. Road, Fort, Mumbai 400001, India. </li></ul><ul><li>305, Jaipur Stock Exchange, Malviya Nagar, Jaipur. Rajasthan, India. </li></ul><ul><li>T: + 99288 24550, + 88907 1212, + 94133 69848, + 93148 39811 </li></ul><ul><li>E: [email_address] </li></ul>