Strategy execution capability and strategy formulation assessment tool for small businesses.

1. Strategy Execution Readiness Assessment
for small business
from the
strategy execution consultants of the developing world
www.africanwizard.co.za
Copyright African Performance Specialists 2010

2. Our approach
Copyright African Performance Specialists 2010
Questions to be answered:
1. How clearly is one marketing strategy formulated?
2. How strong are the strategy execution capabilities of the business?
3. Is the business yielding positive results over the 360-degree spectrum?

3. Copyright African Performance Specialists 2010

4. Copyright African Performance Specialists 2010
Understanding and formulation of your marketing strategy
1. What services and/or products do you provide?
2. Who are your major customers (those who bring you 80% of revenue)?
3. What buying criteria do your customers use to select an offering?
4. Which are your company's two main comparative advantages? (select among the
following: low price, superior quality, superior features of our products/services, of-the-
shelf availability of products, prompt delivery, ability to tailor product/service to suit each
customer, superior after-sales service, other)
5. What are the major features of your pricing structure?
6. Who are your major competitors and how they threaten your success?
7. What is the process of selling your services and/or products e.g. personal, via Internet,
through channels etc?
8. Have you outsourced any of the key business activities e.g. manufacturing? (y/n)
9. What improvements can you make to your offering to better meet customer needs?
10. What are your business objectives over the next two years? (Please address the
following goals: number of customers, revenue, profit and market share.)

5. Copyright African Performance Specialists 2010

6. Copyright African Performance Specialists 2010