This document presents a marketing plan for Mingder Shoe Pads. It introduces Mingder and its shoe pads, which are designed based on foot biomechanics and structures to help bones, muscles, and relieve pressure. It then discusses promoting Mingder through video volumes featuring rabbits that catch attention and impress viewers. Another proposed method is games that follow popular principles of being quick, interactive, and brand-related. The presentation concludes by thanking the audience and wishing them a nice summer.

1. Group X – MingderFootware DelilahBai 498200460 Amberdine Sung 498200472 Steve Chou 408200056 AOT Final Presentation, June 17th

2. 2 Introduction:Mingder Shoe Pads

3. Features of Mingder Shoe Pads Rich clinical experience in foot biomechanics.(足部生物力學) Carefully measured and designed according to different foot structures and problems of every customer. 3

4. Functions of Mingder Shoe Pads Help the body bones to grow in the right order and arrangement. Help the body muscles to work in the best faculty. Help to properly release and divide the pressure of human feet. 4

5. Diverse Types of Mingder Shoe Pads Shoe pads for: 5 Children Walking High-heel shoes Lady Gentleman Golf Sport Magnet plus Special Decompression

6. Promotion Method I:Video

7. Materials

8. Volume 1 Goal  Catch people’s attention and make Mingder a known brand How? Rabbits wearing Mingder’s logo “adventure” through Taipei!

9. Sample - Volume 1 Rémi Kangaroo http://www.youtube.com/watch?v=81szj1vpEu8 (to be continued…)

10. Volume 2 Goal  Impress people and make Mingder remembered How? A warm and touching ending for the rabbits’ story.

11. Sample - Volume 2 大眾銀行 – Dream Ranger http://www.youtube.com/watch?v=NBojqF2_Wlk Coming soon!

12. Promotion Method II:Games

13. Principles of Popular Games Quick & Easy Control:Angry Birds Internet Interaction: Happy Farm / Monkey Kick-off Brand-related:Nike Lab 13

14. References: 1. Costumes of Nashua http://www.costumesofnashua.com/CNWebSite105/Active905/Pages/CostumeRental/Easter/Easter.htm 2. Dealnay.com http://dealnay.com/1226898/childs-christmas-story-pink-rabbit-costume.html 3. Clker.com http://www.clker.com/clipart-map-symbols-camera-black.html 4. Youtube videos http://www.youtube.com/watch?v=81szj1vpEu8&feature=fvsr http://www.youtube.com/watch?v=NBojqF2_Wlk&feature=youtu.be 5. Mingder.com http://www.mingder.com.tw/

15. Thank You! Wish you a nice Summer!