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DEN SOCIALA
FRAMTIDEN
#transfer
@tops
TOBIAS LANDÉN
#merkateder
social mediestrateg
#skollyftet
1 Sociala medier idag
2 Vad kan man göra?
3 Framtiden...
AGENDA
0
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
800,000,000
900,000,000
1,000,000,000
2007 2008 2009 2010 2011 Nu
f
l
g
y
5 miljoner svenskar
Film på nätet ger vi 30
sekunders uppmärksamhet
475 000
svenska konton
125 milj aktiva konton
1.2 miljoner
svenska konton
ca 600 000
svenska konton
f
,9,Grupp
. Annonser
m? Sida
s Sök
P Evenemang
U 1.056 miljarder personer
u 5 miljoner svenskar
3 miljoner inne varje dag
Z 50 miljoner företagssidor
wDen mest besökta sajten
i världen
l
y
qFilmer
tSpellistor
TKanal
P 4 miljarder timmar video
spelas varje månad
U 800 miljoner besökare varje
månad
f 500 år av YouTube-video ses
genom Facebook varje dag
M 72 timmar video laddas upp
varje minut
.Konto
# Hashtaggar
9Konversationer
s Sök
U 500 miljoner medlemmar
världen över
u 475 tusen konton i Sverige
w 8:e mest besökta sajten i
världen
.Konto
#Hashtaggar
9Konversationer
s Sök
g
,9, Grupp
m? Sida
qHangout
l
,9, Grupp
m? Sida
.Annonser
+Privat konto
U 175 miljoner medlemmar
världen över
u 1.2 miljoner medlemmar i
Sverige
Z 2 miljoner
företagssidor
w12:e mest besökta
sajten i världen
8 5 755
9582
Proaktivitet
Favoritsidor
95 00 05 10
Googla
Tips från “vänner”
Sidor med information
Googla
Fråga och diskutera
Automatiska beslut
Filter och prioritering
Ha en webbplats
Sökoptimering &
sökannonsering
Hantera sociala
medier
Social annonsering
& optimering
???
s
F F
F
F
VI BEHÖVER
TÄNKA OM...
Källkritik
Motivation
Vänskap
Kommunikation
De första 3 som
gillar oss och skickar
ett meddelande till sidan
får en gratis plats på ett
webbinarium under våren
Gillade du föreläsningen?
gilla oss på
http://facebook.com/theamazingsociety
gilla föreläsaren Tobias Landén på
http://facebook.com/tobiaslanden.info
1
2

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