2. ▪ the term “counterfeiting” is used in its broadest
sense and encompasses any manufacturing of a
product which so closely imitates the appearance of
the productof another to mislead a consumer that it is
the product of another.
▪ It may include trademark infringing goods, as well as
copyright infringements. The concept also includes
copying of packaging,labelling and any other
significant features of the product.
▪ Counterfeiting is ultimately an infringement of the
legal rights of an owner of intellectual property.
3. ▪ The trend of knowingly buying fake
▪ Poor IP laws and weak monitoring of supply chains
▪ The rise of counterfeitbusiness on the web
▪ The growth of free trade zones
▪ Lack of use of anti-counterfeiting technologies
4. ▪ An alarming growth in illicit markets, which attracted and brought together new
transnational crime networks, to create a global illicit-trafficking nightmare.
▪ It costs to the right holder
▪ Costs to countries where counterfeiting takes place
▪ Costs to the countries where counterfeits are sold
▪ Social costs
▪ Aggregated losses
5. ▪ With counterfeiting soaring to US$250 billion per annum, more and more
companies are takinga proactive role in preventing their products from being
counterfeited.
▪ It would be unrealistic toexpect any measures to eliminate counterfeiting forever,
but the aim should be to make it unattractivefor the fraudsters to target the
company’s products.
▪ Safeguards against counterfeiting within private organisations have three main
ingredients:
▪ anti-counterfeiting policy,
▪ Anti- counterfeiting technologies,
▪ legal enforcement