[Jenny] Due to her limited budget, emerging fashion designer Jenny Humphrey decided to
market her clothing brand in an unconventional way that created a "buzz" for her brand.
Humphrey planned an unexpected fashion show in the middle of a large corporate event. Before
fleeing the scene, Humphrey had models wearing her designs, walking on tables, and tossing
flyers to guests at the event. None of the guests in attendance expected this to happen, although
they were left with a lasting impression of the brand and posted a lot of pictures of this
unexpected fashion show on social media. What form of marketing did Jenny use? Sponsorship
Product Placement Guerilla Marketing Infomercials Branded Entertainment.
[Jenny] Due to her limited budget, emerging fashion designer Jenny Hu.pdf
1. [Jenny] Due to her limited budget, emerging fashion designer Jenny Humphrey decided to
market her clothing brand in an unconventional way that created a "buzz" for her brand.
Humphrey planned an unexpected fashion show in the middle of a large corporate event. Before
fleeing the scene, Humphrey had models wearing her designs, walking on tables, and tossing
flyers to guests at the event. None of the guests in attendance expected this to happen, although
they were left with a lasting impression of the brand and posted a lot of pictures of this
unexpected fashion show on social media. What form of marketing did Jenny use? Sponsorship
Product Placement Guerilla Marketing Infomercials Branded Entertainment
![[Jenny] Due to her limited budget, emerging fashion designer Jenny Humphrey decided to
market her clothing brand in an unconventional way that created a "buzz" for her brand.
Humphrey planned an unexpected fashion show in the middle of a large corporate event. Before
fleeing the scene, Humphrey had models wearing her designs, walking on tables, and tossing
flyers to guests at the event. None of the guests in attendance expected this to happen, although
they were left with a lasting impression of the brand and posted a lot of pictures of this
unexpected fashion show on social media. What form of marketing did Jenny use? Sponsorship
Product Placement Guerilla Marketing Infomercials Branded Entertainment](https://image.slidesharecdn.com/jennyduetoherlimitedbudgetemergingfashiondesignerjennyhu-230331095512-5395270a/85/jenny-due-to-her-limited-budget-emerging-fashion-designer-jenny-hupdf-1-320.jpg)
