1. Firebelly University
Alternative to an MBA for the socially conscious
Firebelly Design
Dawn Hancock
The University
What, How/Where, Why and Who
2012 Alumni
2. Firebelly Design
Good Design for Good Reason
•South side of Chicago
•Established in 1999
•Small studio, seven people
•Mix of photographers, writers, typographers and designers
“As early advocates for socially
responsible design, we pioneered an
ethic that values honesty, empathy
and Good Design for Good Reason.”
3. Dawn Hancock
Founder and Managing Director
•Started her company with $6,000
•Established relationships within her community
•Established Grant for Good for local non-profits
•Started Camp Firebelly for college students
•Started a local non-profit, Reason to Give
•Started Firebelly University
She prefers to live and work in the
present, to make of it something rich
and sustainable that can make a
lasting impact.
4. Firebelly University
•Alternative to an MBA
•Nine month program
•Teaching with interest in social responsibility
•Monday–Thursday
Technical and social skills
cash flow, profit & loss statements, payroll, client communications etc...
•Friday
Meet with leaders in community and industry for new perspectives
WHAT
5. Firebelly University
•$6,000 upon admission
•$1,000 stipend each month
•Firebelly studio, south side of Chicago
HOW/WHERE
6. Firebelly University
•To teach passionate people social responsibility
•Merge design and business
•Learn everything from an MBA in a real world setting
•Pass on Firebelly’s philosophy, focus on good design for
clients you believe in and support nonprofits that make
decisions in a socially responsible way
WHY
7. Firebelly University
Class of 2012
Amy Guterman Jince Kuruvilla Johnathon Strube
WHO
Liz Rose Chmela Deborah Alden
8. Firebelly University
Class of 2012
The founder of Knowtify, a communications
consultancy focused on making the complex
clear for the common good.
Amy Guterman
WHO
Using our defined process—scope, research, prototype
& design, and delivery—we partner with our target audi-
ences and experts in the field to create unique solutions
that make information in the social sector approachable.
9. Firebelly University
Class of 2012
Amy Guterman
Helping Chicago Public Schools fight childhood obesity by
simplifying their program to inform faculty and motivate
students.
WHO
10. Firebelly University
Class of 2012
Founding partner of Tilt Shift, an inter-disci-
plinary design studio inspired by a new way of
thinking and doing.
Liz Rose Chmela
WHO
11. Firebelly University
Class of 2012
GlobeMed “Our model
of long-term partnership has
allowed us to work with or-
ganizations around the world
to help break the cycle of
poverty and poor health.”
Liz Rose Chmela
WHO
