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  1. 1. Emerging Issues in Ag Comm. Ag Comm. <ul><li>Emily Rhoades, PhD </li></ul>Opportunities & Challenges
  2. 2. Where are Our Roots?
  3. 3. What about our Academic Roots? <ul><li>First Program </li></ul><ul><ul><li>1905- Iowa State </li></ul></ul><ul><li>Applied Research </li></ul><ul><ul><li>Eclectic in nature -Draw from Psych and Sociology -Collaboration </li></ul></ul>
  4. 4. Agriculture is Changing!
  5. 5. Agriculture is Changing! Our Audience
  6. 6. Media is Changing
  7. 7. Thus, We must Change <ul><li>This is a time of DEFINITION </li></ul><ul><ul><li>Our theories </li></ul></ul><ul><ul><li>Our home </li></ul></ul><ul><ul><li>Our teaching </li></ul></ul><ul><ul><li>Our research </li></ul></ul>
  8. 8. Research Growth <ul><li>Enhance decision making within agriculture </li></ul><ul><li>Aid the public to participate in public decision making related to agriculture </li></ul><ul><li>Build competitive societal knowledge and intellectual capabilities </li></ul><ul><li>Develop an effective agricultural work force for a knowledge-based society </li></ul>
  9. 9. Many ???? <ul><li>What does the industry need to look like? </li></ul><ul><li>What does the curriculum need to look like? </li></ul><ul><li>How do we stay viable/valuable in our colleges/universities? </li></ul><ul><li>Just because it is popular does that mean its effective? </li></ul>
  10. 10. Our Exciting future <ul><li>New growth </li></ul><ul><li>New faculty </li></ul><ul><li>New support </li></ul><ul><li>New research </li></ul><ul><li>New jobs for alumni </li></ul><ul><ul><li>Media in ag is alive and well! </li></ul></ul>
  11. 11. Ag Communication at <ul><li>Unique position to be innovative, be a leader </li></ul><ul><li>Partnership with communication unit and department </li></ul><ul><li>Grow the profession </li></ul>
  12. 12. Thank you [email_address] [email_address]

Transcript

  1. 1. Emerging Issues in Ag Comm. Ag Comm. <ul><li>Emily Rhoades, PhD </li></ul>Opportunities & Challenges
  2. 2. Where are Our Roots?
  3. 3. What about our Academic Roots? <ul><li>First Program </li></ul><ul><ul><li>1905- Iowa State </li></ul></ul><ul><li>Applied Research </li></ul><ul><ul><li>Eclectic in nature -Draw from Psych and Sociology -Collaboration </li></ul></ul>
  4. 4. Agriculture is Changing!
  5. 5. Agriculture is Changing! Our Audience
  6. 6. Media is Changing
  7. 7. Thus, We must Change <ul><li>This is a time of DEFINITION </li></ul><ul><ul><li>Our theories </li></ul></ul><ul><ul><li>Our home </li></ul></ul><ul><ul><li>Our teaching </li></ul></ul><ul><ul><li>Our research </li></ul></ul>
  8. 8. Research Growth <ul><li>Enhance decision making within agriculture </li></ul><ul><li>Aid the public to participate in public decision making related to agriculture </li></ul><ul><li>Build competitive societal knowledge and intellectual capabilities </li></ul><ul><li>Develop an effective agricultural work force for a knowledge-based society </li></ul>
  9. 9. Many ???? <ul><li>What does the industry need to look like? </li></ul><ul><li>What does the curriculum need to look like? </li></ul><ul><li>How do we stay viable/valuable in our colleges/universities? </li></ul><ul><li>Just because it is popular does that mean its effective? </li></ul>
  10. 10. Our Exciting future <ul><li>New growth </li></ul><ul><li>New faculty </li></ul><ul><li>New support </li></ul><ul><li>New research </li></ul><ul><li>New jobs for alumni </li></ul><ul><ul><li>Media in ag is alive and well! </li></ul></ul>
  11. 11. Ag Communication at <ul><li>Unique position to be innovative, be a leader </li></ul><ul><li>Partnership with communication unit and department </li></ul><ul><li>Grow the profession </li></ul>
  12. 12. Thank you [email_address] [email_address]

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