AMA Columbia Founder Jeff Rehling discusses keys to successful marketers at AMA Columbia's October 2015 event.

1. Over 100 New Members
Since Jan. 2015
Monthly Marketing and
Networking Events
+5500 Monthly Reach
Via Social Media
Marketing Job Board
Over 400 Marketing
Professionals
One of AMA’s Newest
Chapters
Over 20 Engaged
Volunteers
AMA Student Mentoring
Program
Marketing Night Out
Holiday Networking Party

2. AMA Columbia Upcoming Events
November 17 – Advertising Agency Panel
“Brand building in the evolving world of marketing”
December ??
Marketing’s Night Out Holiday Party
January 19
Russ Klein – AMA President
February 9
Lorie Gardner – Mad Monkey

3. Tonight’s Topic – Marketing Careers

4. Rapid Transformation of The Marketing
Discipline is Driving This Complexity

5. Marketing’s Transformation Drivers
Product Content
Information Insights
Intuition Analytics
Sales Solutions
Mass You
Yesterday Tomorrow
Isolated Channels Omni Channel

6. Future Success In Marketing Requires Two Things…

7. “Today’s Pitch men and women aren’t just creative savants, they’re tech whizzes as
well – and the companies providing them the greatest number of opportunities don’t
sell cars or cigarettes, they make software and provide cloud consulting services.”
Forbes, July 9, 2015
“Top Companies Hiring For Marketing RIGHT NOW (Min. 60 Marketing Openings)”

8. Research and Analytics Brand and Product
M
anagem
ent
M
arketing
Communications
Sales Leadership
Market
Research
Consumer
Research
(Quantitative)
Business
Analyst
Sales
Analyst
“Big Data”
Product
Management Brand
Management
Business
Development
Market
Development
New
Products
(Innovation)
Shopper
Marketing
Consumer
Research
(Qualitative)
Consumer
Marketing
Brand
Communications
Advertising/
Digital
Consumer
Promotion
Public
RelationsCorporate
Communications
Field Sales
Trade
Marketing
Category
Management
Sales
Strategy

9. Keys To Successful Marketers
(From Leading Business Executives)
• Core
o Leadership (not just manage), interpersonal
communication, listening and writing skills.
• Competency
o Strategic thinking, selling, marketing analytics and
product management.
• Chemistry
o Team-oriented, relationships, project management
and character
• Creativity
o Color Outside the Lines, problem solving, inspiring,
positioning

10. Keys To Successful Marketers
(From Leading Business Executives)
• Core
o Leadership (not just manage), interpersonal
communication, listening and writing skills.
• Competency
o Strategic thinking, selling, marketing analytics and
product management.
• Chemistry
o Team-oriented, relationships, project management
and character
• Creativity
o Color Outside the Lines, problem solving, inspiring,
positioning